Senior SEO Social Media Specialist

Social Media Specialist |Full Time Contractor
Social Media SpecialistRole Overview
We are seeking a Social Media Specialist who can build online authority, trust, and visibility through professional thought leadership and strategic storytelling.
This is a strategic role, not about chasing trends, but about crafting a coherent narrative, amplifying expertise, and strengthening credibility across social platforms and professional networks.
You will own the social media presence end-to-end, including strategy, content creation, SEO reporting, performance tracking, and publishing.
Key Responsibilities1. Social Media Strategy & Planning
Develop and execute a comprehensive social media strategy aligned with business goals.
Translate technical expertise in engineering, QA, AI, and UX into clear, engaging content pillars.
Plan and maintain monthly content calendars, ensuring narrative consistency.
Monitor social media performance through regular SEO and engagement reports, adjusting strategies as needed.
Identify opportunities to increase online visibility through platforms such as DesignRush, Clutch, and other relevant industry directories.
2. Content Creation & Social Media Management
Craft compelling captions that balance technical accuracy, clarity, and warmth.
Schedule and manage content across LinkedIn (primary channel), X, Facebook, YouTube, and other relevant platforms.
Maintain a consistent tone, style, and messaging across all channels.
Manage community engagement where needed.
Support the development of CEO LinkedIn content and thought leadership pieces, including profile management and publishing.
Support internal Instagram content focused on employees and company culture.
3. Performance Monitoring & Optimization
Track key metrics, including engagement, reach, and qualitative feedback.
Analyze SEO and social media performance to inform content improvements.
Continuously optimize content to maximize visibility, credibility, and lead conversion potential.
4. Collaboration & Cross-Functional Work
Work closely with Marketing and collaborate with engineering, QA, and UX teams to gather insights and develop content.
Coordinate with internal design and video teams to align content production.
Support broader brand-building initiatives across departments.
RequirementsCore Skills
Strong storytelling instincts and strategic content thinking.
Ability to make complex technical topics accessible and engaging.
Excellent writing and editing skills, with strong attention to detail.
Solid understanding of brand consistency and positioning.
Excellent organizational and planning skills.
Ability to manage multiple content streams and deadlines.
Communication & Collaboration
Fluent in written and spoken English.
Comfortable collaborating with technical and non-technical stakeholders.
Open to feedback and able to iterate quickly.
Industry Fit
Interest in technology, software, engineering, QA, AI, or consulting.
Basic understanding of SEO, social media performance metrics, and platform analytics.
Nice to Have
Experience in technology, software, engineering, or consulting environments.
Familiarity with LinkedIn as a primary B2B growth channel.
Experience developing authority-driven content and thought leadership strategies.
What This Role Is Not
Not a meme account management role.
Not influencer-style content creation.
Not a trend-chasing or TikTok-only position.
This is a credibility-building, brand-defining role focused on establishing the organization as a trusted industry authority and supporting business growth through professional, consistent, and strategic social media content.

Work arrangement
Yes