Director, OPX Global Marketing

Are you interested in being part of an innovative team that supports Westinghouse’s mission to provide clean energy solutions? At Westinghouse, we recognize that our employees are our most valuable asset and we seek to identify, attract and recruit the most qualified talent while recognizing and encouraging the value of diversity in the global workplace.
About The Role
As the Director, OPX Global Marketing, you will lead marketing activities for the OPX business. These activities will include market intelligence for Nuclear Fuel, Instrumentation & Control, Parts, Outage Services, Generation & Industrial Services, Long-term Operations, and Engineered Solutions. You will guide a team that is aligned with Westinghouse's corporate and BU goals, provides sales enablement and supports commercial growth. You will report to the Chief Commercial Officer, OPX BU and work remotely. 100% Remote Job.
Key Responsibilities
Develop an integrated marketing plan aligned with Westinghouse corporate, team and sales goals and OPX commercial growth priorities and strategic accounts goals.
Lead a team of marketing professionals, setting priorities, providing guidance and mentorship to staff and external partners to strengthen execution across the portfolio.
Strengthen OPX visibility and market positioning through digital marketing, content strategy, expertise, campaigns, videos and tools
Enhance the customer experience and deliver personalized, account-based marketing (ABM) campaign experiences and translate customer insights into recommendations that improve commercial effectiveness, customer satisfaction and business growth,
Lead the use of AI-enabled marketing practices, including content optimization, audience segmentation, analytics and workflow automation.
Oversee market research process and competitive analyses, providing guidance to OPX leadership for strategic positioning of products/services in the marketplace.
Develop a comprehensive market intelligence capability covering customers, competitors, market trends, latest opportunities and growth strategies.
Partner with commercial, operations, legal, government affairs, supply chain and global communications partners to support growth and customer engagement.
Measure campaign performance and use data-driven insights to improve marketing effectiveness in guiding growth.
Determine strategic positioning of conference activities, sponsorships, and Westinghouse-hosted events.
Maintain consistency across marketing touchpoints, following Westinghouse brand guidelines.
Assist commercial and BU technology/segment teams in developing programs to aide in the growth new markets, completion of new customers, and capture of more wallet share from existing customers.
Manage annual marketing budget and guide strategy for execution of plans and campaign activities.
Qualifications
10+ years in a marketing leadership or relevant role with experience in complex positions and levels including experience managing professionals.
10+ years of BU or product marketing experience, including experience leading creative teams and overseeing projects or related disciplines.
Experience in digital marketing/tools, including ABM campaigns guiding the customer journey, AI functions and team members in development of AI content and creative assets using agents.
Mid-to-expert level knowledge in using MS Copilot, Adobe suite and digital tools tech stack.
Experience developing marketing professionals, managing performance and building teams
Expertise in working with senior business leaders, translating priorities into compelling marketing strategies.
Experience developing executive-level market intelligence and competitive landscape analyses.
International travel, 10%-20%.
We are committed to transparency and equity in all of our people practices. The base salary range for this position, which is dependent upon experience, qualifications and skills, is estimated to be $162,000 to $202,500 per year. In addition to the base pay, this role may be eligible for incentive pay based on company and individual performance.
Why Westinghouse?
Benefits
Our benefits package is tailored to meet the diverse needs of our employees, while also promoting wellness and career growth. The following are representative of what we offer:
Comprehensive Medical benefits which could include medical, dental, vision, prescription coverage and Health Savings Account (HSA) with employer contributions options
Wellness Programs designed to support employees in maintaining their health and well-being including Employee Assistance Program providing support for our employees and their household members
401(k) with Company Match Contributions to support employees' retirement
Paid Vacations and Company Holidays
Opportunities for Flexible Work Arrangements to promote work-life balance
Educational Reimbursement and Comprehensive Career Programs to help employees grow in their careers
Global Recognition and Service Programs to celebrate employee accomplishments and service
Employee Referral Program
Westinghouse Electric Company Is The Global Nuclear Energy Industry's First Choice For Safe, Clean, And Efficient Energy Solutions. We Enable Our Delivery Of This Vision By Living Our Value System
Safety and Quality
Integrity and Trust
Customer Focus and Innovation
Speed and Passion to Win
Teamwork and Accountability
While our Global Headquarters are located in Cranberry Township, PA, we have over 11,000 employees working at locations in 19 different countries. You can learn more by visiting http://www.westinghousenuclear.com .
Westinghouse is an Equal Opportunity Employer including Veterans and Individuals with Disabilities
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Work arrangement
Yes