Business Analysis Manager (Mobile Game)

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
We are seeking a data-driven Business Analysis Manager to serve as the analytical gatekeeper for our mobile game publishing pipeline. Rather than scouting deals externally, your primary focus will be combining hands-on gameplay deconstruction with deep data analysis—leveraging market intelligence platforms, in-game telemetry, and BI tools—to evaluate potential titles, support partner discussions, and guide leadership on high-value publishing decisions.
KEY RESPONSIBILITIES
1. Game Evaluation & Data-Backed Deconstruction (Primary Focus – 60%)
Thoroughly playtest and evaluate submitted or scouted game builds based on core loop, game mechanics, monetization depth, scalability, and local market fit.
Analyze raw test data, soft-launch telemetry, or developer-provided metrics using analytics tools to validate retention (D1/D7/D30), funnel conversion, and monetization bottlenecks.
Produce comprehensive, data-backed evaluation reports and actionable recommendations to guide leadership on which titles to pursue or reject.
Provide product-level data inputs and historical benchmarks to support the Operations and Finance teams during deal feasibility assessments.
2. Market Intelligence & Competitive Benchmarking (25%)
Heavily utilize mobile market intelligence platforms (e.g., Sensor Tower, data.ai, AppMagic) to track top-performing games, dissecting download trends, revenue trajectories, LiveOps cadences, and monetization strategies.
Extract and synthesize market data—including target player demographics, spending patterns, and genre taxonomy—to back up game evaluations with empirical evidence.
Conduct deep-dive competitor benchmarking against our existing portfolio and industry leaders to identify portfolio gaps and market opportunities.
3. Cross-Functional & Partner Deal Support (15%)
Prepare Partner-Facing Materials: Synthesize product evaluation findings, technical/localization feedback, and local market insights into structured documentation (e.g., feedback decks, market overview slides) to support Leadership and BD teams during developer discussions and deal pitching.
Support Deal Negotiations: Provide objective, data-backed product critiques (such as monetization gaps or retention risks) to help the deal team establish negotiation leverage, request product adjustments, and set realistic business terms with external studios.
Internal Alignment: Work closely with Marketing (UA), Product, Finance, and Technical teams during the pre-publishing phase to ensure evaluated games align with user acquisition trends, promotional capabilities, and technical requirements.
Build and share self-serve dashboards, competitor updates, and analytical insights to foster a rigorous, data-driven publishing culture.
Pre-Requisites :
REQUIREMENTS & QUALIFICATIONS
Deep Proficiency in Data & Analytics Tools (Mandatory): Market & Ad Intelligence: Advanced hands-on experience with platforms such as Sensor Tower, AppMagic, data.ai, and UA intelligence tools (e.g., SocialPeta, AppGrowing) to dissect market trends, RPD (Revenue Per Download), and competitor strategies.Product & In-Game Analytics: Strong working knowledge of mobile attribution and behavioral analytics platforms (e.g., Firebase, GameAnalytics, Amplitude, Mixpanel, AppsFlyer/Adjust) to read user funnels, cohort retention, and in-game economy health.Data Processing & BI: Advanced proficiency in Excel/Google Sheets (complex modeling, pivot tables) and BI visualization tools (Power BI, Tableau, or Looker Studio). Working knowledge of SQL for querying internal databases is a strong advantage.
Gaming Literacy & Deconstruction: Extensive experience playing a wide variety of mobile game genres (RPG, Strategy, Casual, Mid-core, etc.) with the ability to connect gameplay design directly to operational KPIs (ARPU, ARPPU, LTV, Pay Rate, Churn Rate).
Analytical Storytelling & Communication: Ability to translate complex gameplay experiences and raw market datasets into clear, persuasive evaluation reports for internal leadership and professional feedback decks for external partners.
Based in Ho Chi Minh City
Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.
Are you game?