Sr. Copywriter

The Role
We are looking for a seasoned Copy Strategist and Copy Lead who can own the entire output layer of our content and copy engine. This is not a writing-only role. It demands strategic thinking, brand intuition, and the operational discipline to run execution across multiple accounts simultaneously. You will be the final quality gate for all copy and creative output at Baheri Media, working across categories including aesthetics, fashion, lifestyle, and B2B.
You will be expected to lead ideation, manage copy workflows, coordinate across design and performance teams, mentor writers, and maintain the voice and quality standards that define our agency. If you have lived inside the chaos of an agency and thrived in it, this role was written for you.
Roles & Responsibilites
Copy and Creative Output
Lead and deliver all copy across ad formats, scripts, social content, emailers, and platform-specific assets within agreed timelines
Translate briefs into sharp, insight-driven copy that balances creative ambition with business objectives
Maintain 100% adherence to brand voice, tone guidelines, and copy briefs across every account
Ensure revision cycles stay within 1 to 2 rounds for at least 80% of copy projects
Self-QC all outputs for grammar, punctuation, clarity, and consistency before sharing with clients or internal teams
Content Creation: Long Form and Digital
Produce long-form content pieces as assigned, including blogs, articles, website copy, whitepapers, and case studies
Ensure all long-form content is SEO-aware, well-structured, and aligned with overarching content strategy goals
Own and maintain the content calendar, ensuring all planned pieces are delivered on schedule
Bring sharp editorial judgment and fast TAT to content reviews across all accounts
Brand Voice and Consistency
Maintain a strong, consistent brand voice across all touchpoints, both short-form and long-form
Reduce brand voice inconsistency issues to fewer than 2% of total output per month
Build, update, and enforce copy and tone-of-voice guidelines for each account
Flag and correct brand voice deviations across cross-functional content proactively
Internal Coordination and MR Tracking
Coordinate with design, paid media, and strategy teams to ensure copy is briefed, approved, and delivered on time
Own and maintain the Material Requisition (MR) sheet: log all copy requests, track status, approvals, revisions, and final sign-off
Ensure the MR tracker is updated in real time with zero missed entries
Flag blockers or delays proactively and ensure smooth handoffs between copy and dependent departments
Concept Development and Ideation
Propose at least 2 new campaigns or content concepts per month with a copy-led storytelling rationale
Explore new content formats, narrative structures, and platform-specific copy styles without waiting to be asked
Push for ideas that serve the business, not just the brief
Productivity and Workflow Management
Meet 95%+ of deadlines without escalations across all copy and content deliverables
Maintain organized file systems for copies of documents, drafts, and approved versions with clear version control
Optimize copy workflows using templates, brief formats, and tools, including Slack, Trello, and Google Workspace
Drive a measurable 10 to 15% improvement in turnaround time across copy tasks over a quarter
Team Mentorship and Standards
Review and raise the output quality of junior writers through structured feedback and 1:1 coaching
Build and maintain internal copy SOPs, tone guides, and quality checklists
Run knowledge-sharing sessions and creative reviews that elevate the team's capabilities
Continuous Skill Development
Learn and implement at least one new skill or tool per quarter, whether AI writing tools, SEO platforms, UX writing, or otherwise
Stay updated on content marketing trends, platform algorithm changes, and storytelling best practices
Key Performance Indicators
Copy Quality and Creative Output
All assigned copy tasks delivered within the agreed timelines
100% adherence to brand voice and copy briefs
Revision cycles within 1 to 2 rounds for 80%+ of projects
Error-free output with self-QC completed before every delivery
Long Form and Digital Content
Long-form content pieces produced as per monthly assignment
All long-form content is SEO-aware and strategy-aligned
Content calendar maintained with on-time delivery of all planned pieces
Consistent review quality with sharp TAT
Brand Voice Consistency
Brand voice inconsistency flagged below 2% of total monthly output
Tone-of-voice guidelines built, updated, and enforced for each account
Cross-functional brand voice deviations corrected proactively
Coordination and MR Tracking
MR tracker updated in real time with zero missed entries
95%+ internal stakeholder satisfaction on coordination and communication
Blockers flagged proactively with smooth cross-team handoffs
Concept and Ideation
Minimum 2 new campaign or content concepts proposed per month
Concepts are insight-driven with clear copy-led storytelling rationale
New formats and platform-native styles explored each quarter
Productivity and Workflow
95%+ of deadlines met without escalations
10 to 15% improvement in copy turnaround time over one quarter
Organized version control and file management across all accounts
Team Mentorship
Structured feedback sessions conducted with junior writers
Internal SOPs and tone guides built and maintained
Measurable uplift in team output quality tracked monthly
Skill Development
At least 1 new skill or tool implemented per quarter
Regular participation in internal creative reviews and feedback loops
WHO YOU ARE
7 years of hands-on experience in copy, content strategy, or creative roles
Agency background is non-negotiable. You understand the pace, pressure, and multi-account reality
Strong writing and editing skills across formats: ads, long-form, scripts, social, and emailers
Comfortable thinking at the level of strategy and executing at the level of a single comma
Experience managing or mentoring other writers
Familiarity with MR workflows, content calendars, and cross-functional coordination
Working knowledge of SEO principles, performance marketing contexts, and platform-specific copy norms
Proficient with collaboration tools including Google Workspace, Slack, Trello, or similar
Self-directed, disciplined, and able to work remotely without hand-holding
GOOD TO HAVE
Experience with AI writing tools and a clear point of view on how to use them responsibly
Exposure to D2C, lifestyle, aesthetics, or fashion brand communication
UX writing or website copy experience
A portfolio that shows range: sharp ad copy sitting alongside considered long-form
Please note: LinkedIn account links / drive links as portfolios WILL NOT be accepted.

Work arrangement
Yes