Sales And Marketing

JOB DESCRIPTION
Position: Senior Manager – Sales & Marketing
Reporting To: Management / Head – Sales & Marketing
Department: Sales & Marketing
Job Purpose
To lead and manage the end-to-end sales and marketing activities for assigned real estate projects, with responsibility for lead generation, site visits, sales conversions, customer onboarding, collections, agreement execution support, and market/project development inputs. The role will also contribute to land identification, project feasibility, product planning, and customer-centric development strategies.
Key Responsibilities
1. Lead Generation & Marketing
Develop and implement ATL and BTL marketing activities to generate qualified leads for assigned projects.
Plan and execute promotional campaigns, events, and other marketing initiatives within approved advertising budgets.
Drive project promotion through appropriate marketing channels and, where approved, engage channel partners to enhance lead generation.
Review and finalize project-specific brochures, creatives, marketing collateral, and promotional materials.
Monitor lead-generation performance and optimize marketing strategies to improve lead inflow and quality.
Coordinate with approved channel partners for continuous lead generation and project promotion.
2. Site Visit Management
Convert prospective leads into site visits through effective follow-up and customer communication.
Plan, organize, and coordinate site visits for prospective customers.
Conduct project presentations and effectively address customer queries during site visits.
Ensure that project sites are maintained and presented attractively from a customer and marketing perspective.
Provide marketing inputs to the site team to enhance the overall customer experience during site visits.
3. Sales Conversion & Target Achievement
Manage the complete sales cycle from lead qualification through booking confirmation.
Follow up consistently with prospective customers and identify opportunities for conversion.
Achieve assigned sales targets within the stipulated timelines.
Handle customer negotiations and support price finalization in accordance with the approved sales pricing policy and management sign-off.
Maintain effective coordination with internal teams to ensure smooth and timely closure of sales.
4. Customer Onboarding
Ensure timely collection and verification of booking forms and required KYC documents.
Prepare and finalize customer cost sheets and agreed payment schedules.
Coordinate with relevant internal teams to ensure accurate documentation and customer onboarding.
Initiate the customer onboarding process by issuing formal welcome letters to customers on behalf of Sreshta.
5. Booking & Collection Management
Ensure collection of approximately 35–40% of the total unit value at the booking stage, in accordance with company policy.
Follow up with customers for timely payments and resolution of payment-related issues.
Coordinate with the Finance team to monitor and facilitate timely collection of booking amounts.
Track outstanding collections and support the team in achieving collection targets.
6. Sales Agreement & Documentation Support
Coordinate sharing of draft sales agreements with customers.
Assist customers in completing the documentation required for sales agreement execution.
Coordinate with Legal, CRM, Finance, and other relevant teams to facilitate smooth agreement processing.
Support customers in the bank loan processing and related documentation wherever required.
Ensure that all documentation and compliance requirements are completed accurately and within the stipulated timelines.
7. Market & Land Parcel Identification
Identify and recommend potential high-demand / high-potential locations for future project development.
Participate in the identification and preliminary evaluation of prospective land parcels.
Visit prospective land parcels along with the concerned executives and provide inputs on commercial feasibility.
Provide preliminary recommendations on potential selling prices based on market conditions, customer demand, and project positioning.
Share market intelligence and customer insights to support land acquisition and project development decisions.
8. Project Planning & Product Development Inputs
Participate in the initial project brief with architects and other stakeholders.
Provide inputs on ideal unit sizes, configurations, and product mix based on customer demand and market trends.
Review proposed project plans from a customer and sales perspective.
Provide recommendations to improve project planning, product positioning, unit layouts, amenities, and overall marketability.
Ensure that customer preferences and market requirements are considered during the project planning and development stages.
Key Performance Areas (KPIs)
Qualified lead generation and lead conversion ratio
Number and quality of site visits
Sales bookings and achievement of assigned sales targets
Lead-to-booking conversion rate
Booking-stage collection achievement
Timeliness of customer onboarding and documentation
Agreement execution turnaround time
Channel partner performance, wherever applicable
Customer experience and feedback
Identification of potential markets and land parcels
Contribution to project product planning and marketability
Key Competencies
Strong sales and business development skills
Real estate market knowledge and customer understanding
Lead generation and marketing campaign management
Negotiation and closing skills
Customer relationship management
Strong communication and presentation skills
Commercial and market analysis ability
Cross-functional coordination and stakeholder management
Ability to work with targets and timelines
Strategic thinking with a customer-centric approach

Work arrangement
No