Digital Marketing Manager

Job Summary:
We are looking for a creative and result-driven Digital Marketing Executive who can generate quality leads through social media platforms such as Instagram, Facebook, and LinkedIn. The candidate will be responsible for creating engaging content, managing campaigns, and optimizing performance to drive business growth.
Key Responsibilities:
Plan and execute digital marketing campaigns across Instagram, Facebook, and LinkedIn
Generate leads through organic and paid marketing strategies
Create, design, and schedule engaging posts, reels, and stories
Manage and optimize paid ad campaigns (Meta Ads & LinkedIn Ads)
Monitor campaign performance and prepare reports on ROI and KPIs
Handle daily social media activities including posting, engagement, and responses
Develop content calendars aligned with marketing goals
Collaborate with the design and sales team for campaign execution
Conduct audience research and competitor analysis
Boost posts and manage ad budgets effectively
Optimize landing pages and lead generation forms for better conversion
Stay updated with the latest digital marketing trends and platform updates
Support branding initiatives and online reputation management
Required Skills & Qualifications:
Basic knowledge of Meta Ads Manager and LinkedIn Campaign Manager
Strong understanding of social media platforms and trends
Good communication and content writing skills
Creative thinking and ability to design engaging content
Knowledge of Canva, basic video editing tools, or similar software
Analytical mindset with the ability to interpret data
Ability to work independently and meet deadlines
Preferred Qualifications:
Experience in lead generation campaigns
Knowledge of SEO and email marketing
Familiarity with CRM tools and marketing automation
Key Performance Indicators (KPIs):
Number of leads generated
Cost per lead (CPL)
Engagement rate on social media
Campaign ROI
Growth in followers and brand visibility

Work arrangement
No