General Manager

GENERAL MANAGER – SALES
Company: Vijay Mamra Factory
Department: Sales & Business Development
Designation: General Manager – Sales
Location: Gondal, Gujarat
Reporting To: Director / CEO
Job Purpose
To lead and manage the company’s sales operations, expand market presence, achieve revenue targets, develop distributors/dealers, and ensure sustainable business growth across assigned territories.
Key Responsibilities
Sales Target & Achievement
Set monthly, quarterly and annual sales targets.
Drive achievement of primary and secondary sales targets.
Monitor territory-wise and product-wise performance.
Prepare corrective action plans for underperforming areas.
Market Expansion
Develop new markets, distributors, dealers and retail outlets.
Identify new business opportunities and market potential.
Expand the company’s distribution network across Gujarat and other states.
Develop cluster-wise and territory-wise expansion plans.
Team Management
Lead and guide Sales Officers, Sales Representatives and field teams.
Set individual KPIs and review performance regularly.
Conduct regular sales meetings and market reviews.
Train and motivate the sales team for better productivity.
Distributor & Customer Management
Build strong relationships with distributors, dealers and key customers.
Monitor distributor stock, sales, collections and outstanding payments.
Resolve customer complaints and commercial issues.
Ensure effective product availability in the market.
Route & Distribution Management
Plan sales routes and beat-wise market coverage.
Improve vehicle/auto utilization and delivery productivity.
Coordinate with dispatch and transport teams for timely deliveries.
Monitor route-wise sales, expenses and profitability.
Collection & Credit Control
Monitor customer outstanding and credit limits.
Ensure timely collection as per company credit policy.
Control overdue accounts and minimize bad debts.
Review daily/weekly collection reports.
Sales Analysis & Reporting
Review daily, weekly and monthly sales reports.
Analyze sales vs. target, outlet activation, product mix and territory performance.
Monitor new outlet additions and customer retention.
Submit regular MIS reports to management.
Profitability & Business Growth
Monitor territory-wise profitability and sales expenses.
Improve product mix and contribution margins.
Control unnecessary discounts, schemes and market expenses.
Develop strategies for profitable long-term growth.
Coordination
Coordinate with Production, Dispatch, Accounts, HR and Management.
Ensure adequate stock availability based on market demand.
Communicate market requirements and competitor activities to management.
Required Skills & Experience
10+ years of experience in FMCG sales / distribution.
Strong knowledge of distributor and retail sales operations.
Proven experience in achieving sales targets.
Strong leadership and team-management skills.
Good negotiation and communication skills.
Ability to analyze sales data and prepare MIS reports.
Willingness to travel extensively for market development.
Knowledge of Gujarat and/or multi-state FMCG markets will be an advantage.
Key Success Measures
Revenue Growth • Market Expansion • Distributor Network • Outlet Coverage • Collection Efficiency • Team Productivity • Territory Profitability • Customer Satisfaction

Work arrangement
No