Paid Campaign Executive

Sprintzeal is a leading e-learning platform providing high-quality certification courses in project management, IT service management, agile methodologies, quality management and other in-demand domains. The company serves learners globally across the USA, UK, Canada, Australia, India and many additional countries, offering flexible and accessible online learning options. Sprintzeal focuses on job-ready skills, comprehensive study materials and practical exercises to help professionals and organizations achieve their goals in a competitive market. With experienced instructors, personalized guidance and 24/7 support, Sprintzeal strives to deliver a superior, affordable learning experience. The organization is driven by innovation and modern technology, creating a collaborative environment for effective knowledge sharing between trainers and learners.
Responsibilities:
1. Plan, launch, manage and optimize paid campaigns across Google Ads and Meta Ads for international markets.
2. Manage Google Search and Performance Max campaigns to improve lead generation, conversion volume and campaign profitability.
3. Monitor and optimize key performance metrics, including ROAS, CPA, CPL, CTR, CPC, conversion rate and overall campaign performance.
4. Conduct keyword research, manage negative keywords and implement appropriate exact, phrase and broad match strategies.
5. Develop and execute campaign strategies based on business goals, target audiences, market trends and seasonal opportunities.
6. Write and test engaging ad copy, headlines, descriptions, call-to-action messages, site links and other ad assets.
7. Conduct A/B testing of ad creative, copy, audiences, bidding strategies and landing pages.
8. Coordinate with the web and creative teams to improve landing page relevance, loading speed, messaging and conversion rates.
9. Support conversion tracking and campaign measurement using tools such as Google Tag Manager, GA4, CRM platforms and offline conversion data.
10. Select and monitor suitable bidding strategies, including Maximize Conversions, Target CPA and Target ROAS.
11.Manage audience targeting, remarketing, customer lists, lookalike audiences and demographic targeting.
12. Monitor competitor activity, auction insights, impression share and market trends to identify growth opportunities.
13. Assist with budget allocation and campaign scaling across Google Search, Performance Max, Display, YouTube, Meta and other relevant channels.
14. Prepare regular campaign performance reports and provide actionable insights and recommendations.
15. Present campaign data in a clear and concise manner, connecting marketing metrics with business outcomes such as qualified leads, customer acquisition cost, pipeline value and revenue.
Required Skills:
1. 6 months to 1 year of experience in performance marketing, with hands-on expertise in Google Ads and Meta Ads for international markets.
2. Strong understanding of campaign optimization, performance metrics, data analysis and reporting tools such as GA4, Google Tag Manager and Looker Studio.
3. Strong analytical, communication and problem-solving skills.
4. Ability to work independently and manage multiple campaigns and priorities.
Salary Details: Rs.20,000/- to Rs. 25,000/- fixed in-hand per month
Working Days: Monday to Friday, Work from office.
Work Timings: 10:00am to 7:00 pm or 10:30am to 7:30pm
Work Location: Bengaluru.
Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
Interested and immediate joiners based in Bengaluru who are available for a face-to-face interview can share their updated resume at pragyan@sprintzeal.com.

Work arrangement
No