AI Automation & Campaign Launch Specialist

AI Automation & Campaign Launch Specialist
We're looking for a highly capable, resourceful person who uses AI, automation tools and modern software to get our ad campaigns live faster and without errors. We run direct-response e-commerce brands on Meta and native ad platforms and launch about 15 campaigns a week.
This is not a traditional virtual assistant position.
The main focus of the role is to own everything between "the funnel and the creatives are ready" and "the campaign is live": testing, tracking, campaign setup, records, and the ad account infrastructure behind it. Then work out how to automate as much of that as possible.
Team: Marketing
Reports to: Media Buyer
Works with: Advertorials and Funnels lead, Funnel Build Specialist, Creative team
Employment: Full time, remote
Hours: Overlap with the 10:00 Bangkok daily check-in
Purpose: Every approved product goes live on time, fully tracked, with nothing for the media buyer to fix
What you will work on
• Building Meta campaigns to our structure and naming rules, ready for the media buyer to approve
• Testing every new funnel end to end before launch: test orders, prices, checkout, and tracking from the click to the order
• Setting up tracking links, UTMs and pixels, and reconciling Meta, RedTrack, Clickflare and CheckoutChamp every week
• Recording every product and campaign in our Airtable operations bases
• Keeping profiles, Business Managers, ad accounts, pages and domains ready: warm-ups, replacements, appeals and renewals
• Acting on the alerts from our reporting bot and preparing the numbers the media buyer reviews
• Running our stock updates and the weekly reporting rhythm
• Finding the manual steps in all of the above and automating them with AI, Claude Code, scripts and APIs
• Writing SOPs for everything you run
The type of person we want
The most important thing is your ability to figure things out. You should be:
• Extremely resourceful and very comfortable with AI
• Technically confident and fast at learning new software
• Detail-oriented and highly organised: a campaign built wrong costs real money, so you check your own work before anyone else has to
• Able to research unfamiliar problems independently and follow them through until they are solved
• Good at spotting a better or faster way of doing things
You do not need to know every platform we use already. We care more about whether you can understand a problem quickly, use AI intelligently and get to a working result.
Useful experience
• Meta Ads Manager and Business Manager
• Pixels, UTMs and ad trackers (RedTrack, Clickflare or similar)
• Checkout platforms (we use CheckoutChamp)
• Airtable or Google Sheets
• Claude, ChatGPT and other AI tools
• APIs, webhooks, Make, Zapier or n8n
• Direct-response e-commerce
Coding is a plus (our automation runs on Claude Code and GitHub Actions), but strong AI and no-code skills are enough to start.
Example of how we work
• "Three products launch Thursday. Have the campaigns built, the tracking proven and the records complete by Wednesday night."
• "Meta, RedTrack and our checkout disagree on yesterday's sales. Find out why and fix it."
• "We record every new product in three places by hand. Automate it."
We do not want someone who needs detailed instructions for every step. We want someone who investigates, uses AI and the tools available, and comes back with a working solution.

Work arrangement
Yes