Assistant Manager/Manager (Product Marketing)

[What the role is]
We are looking for a strategic and audience-focused marketer to join JTC’s Marketing team and shape how our developments, estates and initiatives are positioned and brought to market.
As a Product Marketer, you will be the key marketing partner to JTC’s business and estate teams. You will develop a strong understanding of their objectives, target audiences and market context, and translate these into clear positioning, compelling value propositions and integrated marketing strategies.
You will own the marketing strategy for your assigned portfolio — identifying priority audiences, understanding their needs and decision drivers, defining how JTC’s offerings should be positioned, and developing go-to-market plans that support organisational objectives.
Working closely with specialists across Brand & Content and Marketing Automation & Performance, you will translate strategy into integrated campaigns across relevant channels and touchpoints.
This role will suit someone who is curious, strategic and comfortable working across complex subject areas. You should be able to see things from the audience’s perspective, simplify complex propositions, and connect organisational priorities with effective marketing strategies.
Join us and be part of a fast-paced and dynamic team that is shaping Singapore’s industrial landscape.
[What you will be working on]
Own the marketing strategy for an assigned portfolio of JTC developments, estates and initiatives, working closely with business and estate teams to understand their priorities, audiences and marketing needs.
Develop clear product positioning, value propositions and messaging frameworks that articulate what differentiates JTC’s offerings and why they matter to priority audiences.
Develop a strong understanding of target audiences, including their needs, perceptions, behaviours and decision drivers, using market research, stakeholder insights and available data.
Develop go-to-market strategies and integrated marketing plans that define objectives, priority audiences, key messages, customer journeys, channels and measures of success.
Lead the development of marketing campaigns from strategy through to launch, translating business objectives into clear briefs and coordinating with specialist teams, agencies and partners.
Develop marketing and campaign briefs that provide clear direction on audience, proposition, messaging, desired outcomes and overall approach.
Work closely with Brand & Content specialists to translate product positioning and campaign strategy into compelling narratives, creative concepts and content across relevant channels.
Partner Marketing Automation & Performance specialists to define audience strategies, customer journeys, campaign KPIs and measurement approaches across owned and paid channels.
Use market, audience and campaign insights to evaluate marketing effectiveness, identify opportunities and continuously refine positioning and marketing approaches.
Build strong relationships across JTC and act as a trusted marketing partner to business and estate teams.
Keep abreast of industry, audience and market developments to identify emerging trends and opportunities that can inform marketing strategy.
[What we are looking for]
Background in Marketing, Communications, Business or a related discipline.
Minimum of 5–7 years of relevant experience in product marketing, integrated marketing, go-to-market strategy, brand strategy or a related role.
Strong ability to understand organisational objectives and audience needs and translate them into clear marketing strategies, positioning and value propositions.
Experience developing go-to-market strategies and integrated marketing campaigns involving multiple audiences, channels and stakeholders.
Strong audience orientation, with the ability to understand different stakeholder needs, motivations and decision drivers and translate these into relevant marketing approaches.
Strong strategic and analytical thinking, with the ability to draw insights from research, market information and campaign performance.
Excellent writing, presentation and communication skills, with the ability to simplify complex subjects and articulate clear, compelling propositions.
Strong stakeholder management skills, with the confidence to work closely with business teams, senior stakeholders, specialist marketing teams and external agencies.
Strong project management skills, with the ability to manage multiple campaigns and workstreams simultaneously.
Collaborative and comfortable working across multidisciplinary teams to bring integrated marketing strategies to life.
Experience in a public sector, B2B, real estate, technology, infrastructure or complex stakeholder environment will be advantageous.