Performance Marketing Specialist (Media Buyer)

Think Orion is a leading education-focused digital marketing agency with over 8 years of experience helping universities, online learning providers, adult education brands, and ambitious organisations grow. Over that time, we’ve helped drive more than 1 million enrollments through performance marketing, strategy, creative, and digital growth initiatives. We are fully remote and work across multiple countries and markets.
Learn more at thinkorion.com
We’re looking for a hands-on Performance Marketing Specialist (Media Buyer) who can take ownership of paid media accounts, make smart decisions based on performance, and communicate those decisions clearly. You’ll manage campaigns primarily across Meta and Google (and sometimes other channels like TikTok, Bing), identify opportunities, test new approaches, and help turn media performance into meaningful results. We’re looking for someone analytical, proactive, and highly communicative — someone who’s comfortable hopping on client calls, explaining their thinking, and confidently defending their decisions when needed.
Job Title: Performance Marketing Specialist / Media Buyer
Compensation: 1,800 - 2,800 USD (negotiable depending on experience)
Location: 100% Remote — Europe / European Time Zones
What we are looking for
You have 3+ years of experience in performance marketing / media buying, ideally including demanding agency or multi-account environments. We care more about the quality and complexity of the accounts you’ve managed than the exact number of years.
High-ticket lead generation experience is a priority. You should understand environments where leads are expensive, sales cycles may be longer, and campaign quality matters as much as volume. We’re also open to lower-ticket experience where the funnel involved webinars or a similarly structured lead-nurture and conversion process.
Agency background or experience in real estate, B2B, SaaS, professional services, or other competitive lead-generation industries.
You are highly experienced with Meta Ads and Google Ads. You can build campaigns, manage meaningful budgets, optimize performance, troubleshoot issues, and make decisions without relying on someone else to tell you what button to press.
You’ve managed multiple client accounts simultaneously and can operate effectively when priorities change, campaigns need attention, and several clients expect answers at once.
You understand metrics such as CPL, CPA, ROAS, CTR and CVR, but you don’t optimize numbers in isolation. You think beyond the ad platforms. You can spot when performance issues may come from the landing page, creative, offer, messaging, or lead quality, and you’re comfortable using CRM, delayed-conversion, and offline-conversion data to understand what is really driving business results.
You’re comfortable being accountable for results. When performance drops, your first instinct is to investigate. When you see an opportunity, you act on it. When a campaign isn’t working, you come with hypotheses and solutions.
You’re confident with clients. You can join calls, explain results clearly, recommend what should happen next, and defend your reasoning when challenged.
You speak fluent English and are completely comfortable presenting, writing updates, participating in strategy discussions, and communicating with international clients.
You’re tech-savvy, curious about new tools, and actively looking for ways to work smarter.
You’re comfortable working within European business hours as part of a fully remote team.
Nice to Have
Experience or a strong interest in education, online learning, courses, or adult education
Experience working fully remotely and being comfortable in a remote-first environment
Experience with GA4, GTM, attribution, tracking, and reporting tools
Experience with additional paid media platforms such as LinkedIn Ads, TikTok Ads, Microsoft Ads, or YouTube Ads
Perks of Working With Us
Work from anywhere — enjoy a fully remote setup with the flexibility to work from wherever you’re most productive.
Your opinion is expected — challenge assumptions, suggest experiments, question strategies, and tell us when you think there’s a better way to do something.
Less hierarchy, more access — work in a relatively flat company structure with direct communication, faster decisions, and visibility into the wider business.
Work in one industry and actually understand it — rather than jumping between completely unrelated clients, you’ll develop deeper expertise in education marketing and lead generation.
Join a team that is open to change and efficiency — we actively improve our processes, tools, automation, and ways of working rather than accepting inefficient workflows because “that’s how it’s always been done.”

Work arrangement
Yes