Marketing Consultant

Company Description Adzenia Infra is a building and construction materials company serving a broad range of infrastructure and real estate projects. The organization focuses on delivering reliable, high-quality materials that support durable and cost-effective construction. Adzenia Infra collaborates with contractors, architects, and developers to provide solutions tailored to project requirements. The company values strong customer relationships, operational efficiency, and sustainable growth in the construction sector.
Role Description This is a full-time, on-site Marketing Consultant role based in Kolkata. The Marketing Consultant will design and execute marketing strategies to promote Adzenia Infra’s building and construction materials, aligned with business objectives. Day-to-day responsibilities include conducting market research, identifying target segments, planning campaigns, and developing marketing content for digital and offline channels. The role involves collaborating with sales and project teams, supporting customer outreach initiatives, and analyzing campaign performance to optimize lead generation and brand visibility. The Marketing Consultant will also help maintain consistent brand messaging and contribute to strategic planning for new products and services.
Qualifications
Strong Communication skills, including clear written and verbal interaction with internal teams and customers.
Customer Service skills to build and maintain positive client relationships and respond effectively to inquiries.
Sales abilities to support lead generation, follow-up, and conversion activities in coordination with the sales team.
Marketing expertise in campaign planning, market research, and promotion of construction materials and solutions.
Project Management skills to coordinate marketing initiatives, manage timelines, and track deliverables.
Relevant experience in construction, infrastructure, or B2B industrial sectors is highly beneficial.
Proficiency with basic digital marketing tools, CRM systems, and office productivity software.
Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
Ability to work on-site in Kolkata, collaborate with cross-functional teams, and adapt to a dynamic market environment.

Work arrangement
No