Manager, Creative & Performance Marketing

About gradnext
gradnext helps students and young professionals break into top consulting firms like McKinsey, BCG and Bain. We run structured prep programs, case interview coaching and AI-powered practice tools built by people who have been through the process themselves.
We are a small, fast-moving team. Marketing is our growth engine: most of our students find us through content, community and paid campaigns. We care about craft and numbers in equal measure.
About the Role
You will own how gradnext shows up and how it grows: the brand people see on social, and the paid engine that turns attention into enrolments. It is one role spanning creative and performance, because at our stage the best marketers do both.
Social media and brand (YouTube, Instagram, LinkedIn)
Own the content calendar and strategy across YouTube, Instagram and LinkedIn
Turn ideas into hooks, scripts and formats: Reels, Shorts, long-form YouTube, carousels and LinkedIn posts
Build and grow the founders' personal brands alongside the gradnext brand
Brief and manage editors, designers and freelancers; set the creative bar
Track what works (reach, retention, saves, follower growth) and double down on it
Performance marketing
Plan, launch and optimise paid campaigns on Meta and Google
Own the core numbers: ROAS, CAC, CPL and conversion rates from lead to enrolment
Run a steady testing cadence on creatives, audiences, offers and landing pages
Feed learnings from paid back into organic content, and the other way round
Report weekly on spend, results and what you will change next
AI and automation
Use AI tools to speed up research, scripting, editing and creative variations
Build simple workflow automations for reporting, publishing and campaign ops
What we are looking for
3-5 years of relevant experience
Experience in both creative and performance. You have run social content and paid campaigns, ideally at a new-age, marketing-led brand. Edtech experience is not required.
Personal brand experience. You have built or grown a personal brand before, your own or a founder's, and know what makes people follow a person.
Comfort with numbers. You read ROAS, CAC and funnel data fluently and make decisions from them.
Strong creative instincts. You can spot a good hook, write a tight script and tell a great edit from an average one.
AI-native, or eager to be. You already use AI tools in your workflow, or you are keen to learn new tools and automations quickly.
Ownership. You work well in a small team, move fast and treat results as yours.
What you get
Real ownership. You lead marketing end to end, with a direct line to the founders and the budget to test ideas.
Visible impact. Your work shows up in enrolments, revenue and brand growth, and you will see it week to week.
Room to build. Shape the brand, the content engine and the team around it as we scale.
Modern tools. Work hands-on with AI and automation tools, and help decide what we adopt.
Competitive pay. Compensation matched to your experience and impact.
A great team. Work in person in Gurgaon with a small, ambitious team that moves fast.
Location: Gurgaon (in-office)
Type: Full-time

Work arrangement
No