Market Research Analyst

Role Description This part-time Market Research Analyst role is a hybrid position based in Dubai, United Arab Emirates, with the flexibility to work part of the time from home. The Market Research Analyst will collect, organize, and interpret quantitative and qualitative data on markets, competitors, and consumer behavior relevant to the event and associated activities. Daily responsibilities include designing surveys and questionnaires, conducting desk and field research, preparing reports and dashboards, and presenting insights to internal stakeholders to support strategic and marketing decisions. The role also involves monitoring industry trends, evaluating the effectiveness of promotional campaigns, and making data-driven recommendations to optimize audience engagement and event outcomes. Collaboration with cross-functional teams, such as marketing, operations, and sponsorship, is expected to ensure that research findings are integrated into planning and execution.
Qualifications
Ability to perform Market Analysis and Market Research to generate clear, actionable insights.
Strong Analytical Skills for data interpretation, pattern recognition, and evidence-based recommendations.
Effective Communication skills to present findings, create clear reports, and collaborate with diverse teams.
Solid Research skills, including survey design, data collection, and use of online and industry sources.
Proficiency with spreadsheets and data analysis tools (e.g., Excel, Google Sheets; familiarity with BI tools is an advantage).
Experience in events, hospitality, beverages, or luxury sectors is beneficial.
Ability to work independently, manage multiple priorities, and meet deadlines in a hybrid work environment.
Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field, or equivalent practical experience.

Work arrangement
Hybrid