Senior Brand Manager

JOB DESCRIPTION:MAIN PURPOSE OF ROLE
Leads and directs consumer marketing activities to build up brand positioning.
Responsible for the development and management of marketing strategies and programs to effectively achieve commercialization, profit margin and business plan objectives.
MAIN RESPONSIBILITIES
Support Marketing Manager to develop long term and strategic direction, turning it into actionable yearly commercial roadmaps.
Lead the design and activation of fully integrated 360° marketing campaigns, leveraging the most relevant and modern consumer touchpoints by managing internal team & external agency on creative, production & deployment ensuring quality delivery & timeline execution. Evaluation on the productivity.
Champion Word of Mouth as a strategic growth lever to drive mom-to-mom recommendation and generate demand on social platforms. Safeguard positive brand and product perceptions while proactively transforming consumer feedback and complaints into actionable improvements that strengthen equity and loyalty.
Build good relationship and partner closely with sales and channel teams to drive integrated market deployment through on ground activations, in-store visibility and on-field commercial innovations.
Lead and drive product innovation from end-to-end from product concept, product design to product launch and monitoring through strong partnership with Area R&D team, Project Management Team and other stakeholders.
Manage budgets, reports and forecasts in a timely manner. Lead in annual budget Plan/Update cycle. Achieve forecast accuracy and new products launch KPI targets.
Develop marketing consumer journey for a better consumer engagement & experience. Measure & report performance and assess against goals (ROI and KPIs) with proposed action plan.
Propose marketing executional and promotional plan to achieve short- and long-term business objectives; including revenue, sales, profit and market share targets, new user recruitment.
Supervise team to ensure all materials and activities are aligned with and executed in accordance with the strategic direction and comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures.
Build good relationship with stakeholder in cross-function team and be able to get alignment with cross-function team to deploy the marketing program smoothly to support brand business.
Support Business Excellence recertification and sustain business excellence standards.
MINIMUM BACKGROUND / EXPERIENCE REQUIREDWork Experience
Experience: Minimum 8 years
Experience Details
Related marketing experience in MNC FMCG industry, Nutrition or Mom & Baby industry is a plus.
At least 1-2 years at the same position.
Record proven of success in brand management, 360 campaign deployment with detailed oriented, media strategy (with focus on digital), innovation.
Demonstrated strengths in marketing competencies, brand strategy, communication & media management, project execution management.
Lead cross-functional stakeholders and able to drive strong partnership to achieve outstanding results.
Education
Education Level: Bachelor
Field of Study / Qualification:
Preferably Marketing or Business.
CORE SKILLS REQUIREDProfessional Skills
Project management skills
Business acumen
Commercial acumen
Strategic & creative thinking
Behavioral / Leadership Skills
Self-driven team player
Solution-driven
Interpersonal skills
Agility & adaptability to change, operate effectively in time-constrained and multiple priorities
Language Skills
Good command of English
Proficient in verbal and written communication
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:ANI International Nutrition
LOCATION:Vietnam > Ho Chi Minh City : Me Linh Point Tower
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Not specified
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Not Applicable