Social Media Content Writer

Company Description PhysicsWallah (PW) is an education company founded in 2020 by Alakh Pandey and Prateek Maheshwari, headquartered in Noida, Uttar Pradesh. PW focuses on democratizing education through online, offline, and hybrid platforms, having grown from a YouTube channel launched in 2014 into a large multi-language learning ecosystem. The company serves learners across test preparation categories, skilling programs, higher education, and study abroad offerings. PW is building a nationwide network of tech-enabled offline and hybrid centers and runs an Institute of Innovation (IOI) that offers residential job-ready programs. Backed by investors such as Hornbill Capital, Lightspeed Ventures, Westbridge, and GSV Ventures, PW continues to expand its impact on learners across India and beyond.
Role Description The Social Media Content Writer will create engaging, audience-specific content for our social media channels, including short posts, speeches, captions, scripts for reels and shorts, and copy for graphics. On a day-to-day basis, the role involves researching education trends and learner needs, drafting and editing content tailored to different platforms, and ensuring alignment with brand voice and campaign goals. Responsibilities include developing content strategy, understand sentiment of the audience on social media, be aware of the trends, ensure virality and optimizing posts based on performance data, and maintaining consistency across multiple channels and languages where applicable. This is a contract based, work from home based role.
Qualifications
Strong Web Content Writing and Writing skills, with the ability to create clear, engaging, and platform-specific social media content.
Ability to develop and implement Content Strategy tailored to different target audiences and social media channels.
Proficiency in Research to understand learner behavior, education trends, and competitive content landscapes.
Excellent Proofreading skills to ensure accuracy, consistency, and adherence to brand guidelines.
Solid understanding of major social media platforms (e.g., YouTube, Instagram, Facebook, X) and content best practices.
Strong communication and collaboration skills.
Comfort working in a fast-paced, education-focused environment and adapting content based on feedback and performance metrics.
Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field; experience in EdTech or education content is an advantage.

Work arrangement
Yes