Product Brand Manager - Derma/Critical Care JIS151627

We are having an opening for Product/Brand Manager Derma/Critical Care for a global pharmaceutical company at Bangalore.
Position : Product/Brand Manager
Exp: 3+ years
Location: Bangalore
Type : Full Time, Permanent
Key Responsibilities
Develop and execute integrated brand plans and marketing strategies aligned to business objectives, market dynamics, and portfolio priorities.
Lead product life cycle management across launch, growth, maturity, and optimization phases.
Own new product launch planning and execution, including positioning, messaging, segmentation, readiness, rollout, and post-launch tracking.
Design and implement multi-channel marketing campaigns, including digital, field, and customer-facing initiatives.
Define, track, and report key performance indicators to measure campaign effectiveness, brand performance, and return on investment.
Conduct primary and secondary market research to generate actionable insights on customers, consumers, competitors, and market trends.
Map customer and consumer journeys to identify opportunities to improve engagement and impact at each touchpoint.
Prepare high-quality business reviews, brand reviews, leadership updates, and strategic presentations.
Build and maintain analytical dashboards, trackers, and reports using advanced Excel and PowerPoint capabilities.
Use data analytics to inform business decisions, identify growth opportunities, and optimize marketing investments.
Support business case preparation, commercial planning, forecasting, and budget tracking for assigned brand activities.
Coordinate digital and social media campaign planning, rollout, and performance measurement in partnership with internal and external stakeholders.
Collaborate effectively with Medical, Sales, Commercial Excellence, Market Access, Regulatory, Legal, Compliance, Finance, Supply Chain, and other relevant teams.
Qualifications and Experience
Bachelor’s degree required; MBA or equivalent postgraduate qualification in Marketing, Business, or a related field preferred.
Relevant experience in brand management, product management, or marketing in pharmaceuticals, healthcare, aesthetics, medical devices, or a similarly regulated environment.
Proven experience in product life cycle management and new product launches.
Strong ability to build and execute marketing campaigns across multiple channels.
Experience in market research, insight generation, and commercial analysis.
Strong proficiency in Microsoft PowerPoint and Excel, with the ability to create compelling presentations and robust analyses.
Working understanding of digital marketing and social media campaign planning and execution.
Strong business acumen with experience supporting planning, forecasting, and business case development.
Demonstrated success working in a matrix organization and managing multiple stakeholders.

Work arrangement
No