Assistant Store Manager

Job Title: ASSISTANT STORE MANAGER
Location: Ludhiana
Company: ABPR Jewels Pvt Ltd
About AMARIS
AMARIS is one of the fastest-growing luxury jewellery maisons, created for the neo-luxe woman - bold, expressive, and unapologetically herself. Loved and trusted by leading Bollywood celebrities and global clientele, AMARIS has quickly established itself as a statement-making brand in the fine jewellery space.
Blending global design sensibilities with Indian craftsmanship, AMARIS creates fine jewellery that moves effortlessly across every facet of her life. With a strong digital-first approach and a deeply engaged global community, the brand is redefining how modern women experience and wear luxury.
Currently present across 4 flagship stores, AMARIS is on a strong growth trajectory with a vision to expand to 20 stores across India over the next 5 years - building a truly pan-India luxury brand.
At its core, AMARIS is not just about jewellery - it’s about confidence, individuality, and making a statement every day.
Job Description
We are seeking a dynamic and customer-focused Assistant Store Manager to support the Store Manager in driving store sales, team performance, operational excellence, and an exceptional luxury client experience.
The ideal candidate will have strong leadership skills, a passion for luxury retail, and a proven ability to drive sales and build meaningful relationships with clients. The Assistant Store Manager will play a critical role in ensuring the smooth functioning of the boutique while actively contributing to revenue growth, team development, clienteling, and brand experience.
This is a hands-on leadership role for someone who is comfortable being on the shop floor, leading by example, coaching the team, engaging with clients, and taking ownership of day-to-day store performance.
Responsibilities
1. Store Operations
Support the Store Manager in managing end-to-end boutique operations and ensuring adherence to brand SOPs.
Take ownership of day-to-day store functioning in the absence of the Store Manager.
Ensure the store is always client-ready, well-maintained, and aligned with AMARIS brand standards.
Support staff rostering, attendance, shift planning, and daily operational requirements.
Conduct daily team briefings and ensure clear communication of priorities and targets.
Ensure adherence to store opening and closing procedures.
Coordinate with internal teams including Marketing, VM, CRM, Operations, and Finance for store-related requirements.
Ensure timely execution of store initiatives, campaigns, launches, and events.
2. Sales & Business Performance
Support the Store Manager in achieving monthly and annual store sales targets.
Drive daily sales performance and ensure consistent achievement of individual and team targets.
Monitor sales performance and identify gaps and opportunities for improvement.
Actively participate in client interactions and lead by example on the sales floor.
Drive key retail performance indicators including conversion, ATV, UPT, repeat business, and client acquisition.
Ensure effective follow-up on leads, enquiries, trials, appointments, and pending sales.
Support the team in converting high-potential prospects and walk-ins into customers.
Assist in implementing sales strategies and initiatives to maximize store revenue.
3. Client Experience & Clienteling
Deliver a best-in-class luxury experience to every client visiting the boutique.
Build and maintain strong relationships with existing and prospective clients.
Develop and nurture relationships with HNI and high-value clients.
Support the team in developing strong clienteling practices and maintaining meaningful client relationships.
Ensure timely follow-ups with clients through calls, WhatsApp, and other approved CRM channels.
Track important client occasions, preferences, purchase history, and follow-up opportunities.
Drive repeat business and customer referrals through strong relationship management.
Monitor customer feedback and proactively address client concerns.
Support the Store Manager in improving CSAT, NPS, customer retention, and repeat business.
4. Team Management & Development
Support the Store Manager in leading, motivating, and developing the store team.
Conduct regular floor huddles, product briefings, and sales discussions.
Coach team members on product knowledge, selling skills, client engagement, and luxury service standards.
Track individual performance and provide regular feedback to team members.
Identify performance gaps and work with team members to improve productivity.
Ensure 100% completion of mandatory product, process, and service training.
Foster a high-energy, collaborative, client-first, and performance-driven culture.
Lead by example in professionalism, grooming, punctuality, client engagement, and sales behaviour.
5. CRM & Client Data Discipline
Ensure the team maintains accurate and updated client information.
Drive disciplined usage of CRM systems and ensure all client interactions are recorded appropriately.
Monitor lead follow-ups, client appointments, trials, and pending opportunities.
Ensure timely updating of customer interactions and sales pipeline information.
Work with the CRM and Marketing teams to execute client engagement campaigns.
Identify opportunities for reactivation of dormant clients and engagement of high-value customers.
6. Visual Merchandising & Brand Standards
Ensure the boutique consistently reflects AMARIS's premium visual and brand standards.
Support the Store Manager in maintaining product presentation, displays, counters, and client areas.
Ensure adherence to VM guidelines during launches, campaigns, and collection changes.
Coordinate with the VM and Marketing teams for execution of new campaigns and visual updates.
Ensure all team members maintain appropriate grooming and professional presentation standards.
7. Inventory & Operational Controls
Support the Store Manager in maintaining accurate inventory and stock movement records.
Ensure adherence to jewellery handling, stock movement, transfer, and security protocols.
Support periodic stock audits, inventory verification, and reconciliation activities.
Ensure proper documentation for billing, deliveries, dispatches, and stock transfers.
Maintain strict adherence to internal controls, audit requirements, and security protocols.
Escalate discrepancies, operational issues, or control concerns to the Store Manager and relevant teams promptly.
8. Reporting & Compliance
Maintain accurate daily and periodic store performance reports.
Track sales, conversion, ATV, UPT, footfall, leads, appointments, and other relevant KPIs.
Ensure timely submission of reports and store updates to the Store Manager.
Monitor attendance, punctuality, and team discipline.
Ensure compliance with all AMARIS policies, SOPs, and operational guidelines.
Support the Store Manager during internal and external audits.
9. Leadership & Business Support
Act as the Store Manager's key support in driving overall store performance.
Take charge of the boutique in the Store Manager's absence.
Serve as a role model for sales excellence, customer service, and professional conduct.
Work closely with senior leadership and cross-functional teams on store initiatives.
Proactively identify operational and business improvement opportunities.
Contribute ideas that improve customer experience, team productivity, and store profitability.
Requirements
Graduate in any discipline; degree/diploma in Fashion, Retail, Luxury Management, Business, or a related field will be preferred.
3+ years of experience in luxury retail, premium retail, jewellery, fashion, lifestyle, or related industries.
Prior experience in a supervisory, senior sales, team lead, or assistant management role will be preferred.
Strong experience in direct sales and client relationship management.
Proven ability to engage with HNI and high-value clients.
Strong understanding of luxury selling and customer experience.
Demonstrated ability to achieve sales targets and drive team performance.
Excellent communication, interpersonal, and relationship-building skills.
Strong leadership and people management abilities.
Good understanding of CRM practices and customer lifecycle management.
Strong analytical and problem-solving skills with an understanding of retail KPIs.
Excellent attention to detail and operational discipline.
Ability to multitask, prioritize, and perform effectively in a fast-paced retail environment.
Strong grooming and professional presentation appropriate for a luxury retail environment.
Flexibility to work evenings, weekends, and holidays as required.
Why Join AMARIS Jewels
AMARIS is building one of India’s most exciting luxury je

Work arrangement
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