Assistant Manager - Modern TRade

Job Title: Assistant Performance Marketing Manager –
E-Commerce / Q-Commerce
Department: Sales – E-Commerce & Q-Commerce
Location: Mumbai
Reporting To: National E-Commerce & Q-Commerce Manager
Experience: 2–4 years (FMCG/E-Commerce/Q-Commerce Performance Marketing
preferred)
Qualification: Graduate / MBA in Marketing, Digital Marketing, Business,
or Analytics preferred
Role Objective
Drive profitable growth across E-Commerce and Q-Commerce
platforms through data-driven performance marketing, media planning, campaign
execution, and ROI optimization. The role will work closely with Key Account
Managers, Brand Marketing, Category, and platform media teams to maximize
visibility, conversions, and return on advertising spend (ROAS).
Key Responsibilities
🔹 Performance Marketing
Strategy & Execution (High Weightage)
Plan,
execute, and optimize performance marketing campaigns across platforms
including Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart, Amazon,
and other marketplaces.
Manage
campaign calendars aligned with business priorities, product launches, and
promotional events.
Drive
category visibility through sponsored search, display, banner campaigns,
homepage placements, and other platform media opportunities.
Ensure
campaigns are launched on time with the right budgets, creatives, and
targeting.
🔹 Media Planning &
Budget Management
Prepare
monthly and quarterly media plans aligned with sales and growth targets.
Allocate
budgets across platforms, brands, and campaigns based on performance and
business priorities.
Monitor
daily media spends to ensure efficient budget utilization.
Identify
opportunities to leverage platform-funded media, FOC campaigns, and
promotional support.
🔹 Campaign Optimization
& Analytics
Track
campaign performance using key metrics such as ROAS, ACOS, CPC, CTR, CVR,
impressions, and sales uplift.
Optimize
bids, keywords, audience targeting, and placements to improve campaign
efficiency.
Conduct
SKU-level and platform-level performance analysis to identify growth
opportunities.
Share
actionable insights and recommendations to improve campaign effectiveness.
🔹 Cross-Functional
Collaboration
Work
closely with Key Account Managers to align media investments with
commercial plans and promotional calendars.
Coordinate
with Brand and Creative teams to ensure timely availability of campaign
assets and content.
Partner
with platform media teams to execute seasonal campaigns, category events,
and new product launches.
Collaborate
with Supply Chain teams to ensure stock availability before scaling media
investments.
🔹 Reporting &
Business Reviews
Publish
daily, weekly, and monthly performance dashboards covering spend, sales,
ROAS, and campaign efficiency.
Present
campaign reviews and optimization recommendations to internal
stakeholders.
Track
competitor activity, category trends, and platform innovations to identify
new growth opportunities.
Key Skills Required
Strong
understanding of marketplace advertising and retail media ecosystems.
Hands-on
experience with Amazon Ads, Flipkart Ads, Blinkit Ads, Zepto Ads, Swiggy
Instamart Ads, BigBasket Ads, or similar platforms.
Strong
analytical skills with proficiency in Microsoft Excel, Google Sheets, and
dashboarding tools.
Knowledge
of campaign optimization, bid management, keyword strategy, and
performance analytics.
Excellent
stakeholder management and cross-functional coordination skills.
Ability
to manage multiple campaigns and priorities in a fast-paced environment.
Key Performance Indicators (KPIs)
Sales
Generated Through Media
Return
on Ad Spend (ROAS)
Advertising
Cost of Sales (ACOS)
Media
Budget Utilization
Campaign
ROI
Click-Through
Rate (CTR)
Conversion
Rate (CVR)
Impression
Share & Visibility
New
Customer Acquisition
Share
of Search / Category Visibility
Campaign
Execution SLA
Incremental
Sales Contribution

Experience
2 - 4 Years

Employment type
Permanent Full Time

Work arrangement
No