Live opening · Posted 3 days ago

Senior Software Product Analyst - Martech

bet365 · Manchester, England, United Kingdom
Smartrecruiters Hybrid Full-time
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At a glance

The key details from the original listing.

Posted 3 days ago
Companybet365
LocationManchester, England, United Kingdom
Job typeFull-time
Work modeHybrid
SourceSmartrecruiters
ListedPosted 3 days ago

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About the role

Description supplied by the original job listing.

As a Senior Software Product Analyst, you’ll turn customer and marketing needs into clear product plans and useful improvements across our digital experience.
Our Software Product Development department creates and improves the technology that supports our products and customer experiences. Within the Marketing function, you’ll use your understanding of customers, regulatory requirements and our technology stack to shape improvements to direct-to-customer marketing across multiple touchpoints.
You’ll work with teams across the business to define requirements, prioritise initiatives and deliver value through CRM technologies. The role covers internally built and third-party platforms, including Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs), with decisions informed by data, customer insight and product performance.
This role is eligible for our hybrid work from home policy.
Experience working in product management
Strong knowledge of Marketing Technology (MarTech), with a focus on Customer Relationship Management (CRM)
Understanding of internally built and third-party technologies, including Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs)
Proven ability to launch products and deliver continuous improvements that support business objectives
Understanding of product lifecycles, methodologies and agile frameworks
Strategic approach to translating business goals into achievable product plans
Ability to manage multiple priorities and make decisions when working with ambiguity and change
Knowledge of the online gambling industry

Employment type
Full-time

Work arrangement
Hybrid

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