Paid Media Specialist

TripleDart Digital is a B2B SaaS performance marketing agency working with some of the most ambitious SaaS companies globally — typically scaling from $5M to $100M+ ARR across the US, Europe, and APAC.
We’re Not a Traditional Agency
We focus on pipeline, SQLs, and revenue — not vanity metrics
We build full-funnel paid media engines, not isolated campaigns
We operate as an AI-first team, where automation, predictive optimization, and AI-driven creative testing are part of everyday work
We’re building for where paid media is going — not where it’s been.
Role Overview (Summary)
This is a high-ownership Paid Media Specialist role where you’ll manage 3–5 B2B SaaS accounts end-to-end.
You’ll Be Responsible For
Strategy, execution, and optimization
Driving pipeline and revenue outcomes
Using AI tools and workflows daily
Key Responsibilities
Plan, launch, and optimize campaigns across:
Google Ads, Microsoft (Bing) Ads
LinkedIn Ads, Meta Ads
Reddit Ads, X (Twitter) Ads
Manage budgets, bids, and pacing aligned to revenue goals
Build and refine audience segments:
Intent-based, firmographic, ABM lists, retargeting, lookalikes
Ensure accurate tracking:
Conversion tracking, UTMs, CRM integration
Develop full-funnel strategies tied to pipeline and revenue
Run structured experiments (A/B testing across creatives, audiences, bidding)
Analyze performance across channels and reallocate budgets based on impact
Use AI tools for: Ad copy, research, analysis, and optimization
Automate reporting and repetitive workflows
Collaborate with cross-functional teams (Copy, Creative, SEO, RevOps)
Participate in client calls with insights and recommendations
What Your Day-to-Day Looks Like
Launching and scaling campaigns across:
Google, Microsoft (Bing), LinkedIn, Meta
Reddit and X (yes, we experiment where others don’t)
Managing budgets, bids, and pacing tied to revenue goals
Building smart audiences:
Intent-based, ABM lists, retargeting, lookalikes
Writing and testing ad copy — with AI as your co-pilot
Running structured experiments (not guesswork)
Connecting ad performance to CRM data and real pipeline
What Success Looks Like
You consistently drive pipeline and revenue impact
Your accounts are structured, optimized, and scalable
You run high-quality experiments and act on data
You contribute to AI workflows and team learnings
Clients trust your thinking — not just your execution
Why Join TripleDart
Work with fast-growing global SaaS companies
Be part of a team building an AI-first marketing engine
Get real ownership early
Learn faster than you would anywhere else in paid media

Work arrangement
Yes