Paid Social Specialist

Company Description DO is the marketing and brand strategy agency for architecture and property. We operate at the intersection of architecture, property and sustainability. We believe that every strategy, campaign, and message should justify the investment behind it – financially, reputationally, and environmentally. We work across business-level marketing strategy and project-level brand development, helping clients achieve their goals through marketing that's high performing and sustainable by default.
More about us: https://dosustainablemarketing.co.uk/
Role Description This is a remote Paid Social Specialist role. The Paid Social Specialist will plan, build, and optimise paid social campaigns across platforms such as Meta, LinkedIn, and other relevant channels. Day-to-day responsibilities include audience research, media planning, creative briefing, ad trafficking, and performance monitoring. The role involves analysing campaign data, generating insights, and reporting on KPIs to improve effectiveness and align activity with client commercial and sustainability goals. The Specialist will collaborate closely with strategy and creative teams to ensure paid social activity supports broader brand and marketing objectives.
Qualifications
Strong skills in paid social campaign setup, optimisation, and reporting across key platforms (e.g., Meta, LinkedIn).
Experience with audience targeting, segmentation, and media planning, including budget management and bid strategies.
Ability to interpret analytics, use performance data to refine campaigns, and present clear, actionable insights to stakeholders.
Experience collaborating with creative and strategy teams to develop effective ad copy, visual assets, and testing plans.
Familiarity with marketing in the built environment, architecture, property, or sustainability sectors is an advantage.
Comfort working remotely, managing multiple projects, and communicating clearly with clients and internal teams.
Relevant experience in digital marketing, performance marketing, or paid media; a bachelor’s degree in marketing, communications, business, or a related field is beneficial but not mandatory.
Commitment to responsible, non-misleading advertising, with an interest in sustainability-focused and purpose-driven campaigns.

Work arrangement
Yes