Digital Marketing Manager

Key Responsibilities1. Performance Marketing
Plan, execute, and optimize paid campaigns on Meta Ads (Facebook & Instagram) and Google Ads.
Generate quality leads for residential, premium, and luxury real estate projects.
Manage campaign budgets, audience targeting, retargeting, and custom audiences.
Monitor CPL, lead quality, conversion rates, and campaign ROI.
Coordinate with the CRM and sales teams to track lead sources and conversion performance.
Implement A/B testing to improve campaign results and advertising efficiency.
2. Content Writing & SEO
Create engaging content for social media, websites, blogs, landing pages, and advertisements.
Write property descriptions, project highlights, promotional content, and compelling ad copies.
Develop SEO-friendly content to improve organic traffic and search engine rankings.
Prepare monthly content calendars and campaign communication plans.
Ensure all content aligns with VitalSpace's brand identity and marketing objectives.
3. Graphic Designing & Creative Development
Design high-quality creatives for social media, digital advertisements, and property promotions.
Create banners, brochures, presentations, and other marketing materials.
Develop creative concepts for residential and luxury real estate projects.
Maintain consistent branding across all digital platforms.
Use Canva, Adobe Photoshop, Illustrator, or equivalent design tools.
4. Marketing Planning & Reporting
Develop and implement digital marketing strategies aligned with business objectives.
Track campaign performance and prepare regular marketing reports.
Identify opportunities to improve lead generation, engagement, and conversions.
Coordinate with internal teams, builders, and project stakeholders for marketing requirements.
Manage multiple campaigns and ensure timely execution of marketing activities.

Work arrangement
No