Manager B2B Sales

Industry: Food & Beverage (F&B)
Location: Kolkata
Experience: Minimum 5 years
Employment Type: Full-time
About the Role
We are looking for a dynamic and result-oriented Manager – B2B Sales with experience in the Food & Beverage industry to drive business growth, develop corporate partnerships, and expand our B2B customer base. The ideal candidate should have strong sales and negotiation skills, a good understanding of the F&B market, and the ability to build long-term client relationships.
Key Responsibilities
Develop and execute B2B sales strategies to achieve revenue and business growth targets.
Identify and acquire new corporate clients, institutional customers, and business partners.
Explore business opportunities in corporate catering, bulk food orders, corporate meal programs, events, and other relevant F&B segments.
Build and maintain strong relationships with corporate offices, hotels, event companies, institutions, and other potential clients.
Generate leads through networking, market research, cold calling, references, and industry connections.
Prepare business proposals, quotations, commercial agreements, and customized offerings based on client requirements.
Negotiate pricing, commercial terms, and contracts to ensure business profitability.
Coordinate with operations, culinary, marketing, and finance teams to ensure smooth service delivery and customer satisfaction.
Monitor sales pipelines, conversion ratios, revenue performance, and client feedback.
Conduct market analysis to identify new business opportunities, competitor activities, and emerging trends.
Ensure timely payment collection and maintain healthy client accounts.
Prepare regular sales reports, forecasts, and business development plans for management review.
Required Qualifications & Experience
Graduate in Business Administration, Marketing, Hospitality Management, or a related field.
Minimum 5 years of relevant sales and business development experience, preferably in the F&B, hospitality, catering, or food service industry.
Proven track record of acquiring clients and achieving sales targets.
Experience in corporate sales, institutional sales, catering sales, or food service solutions will be an advantage.
Strong understanding of pricing, costing, negotiation, and commercial profitability.
Excellent communication, presentation, networking, and relationship-management skills.
Proficiency in MS Excel, PowerPoint, and CRM or sales tracking tools.
Key Competencies
Business development and revenue generation
Client acquisition and relationship management
Negotiation and commercial acumen
Market mapping and lead generation
Target orientation and execution
Cross-functional coordination
Analytical thinking and problem-solving
Performance Metrics (KPIs)
Achievement of monthly and annual sales targets
New client acquisition and conversion rate
Revenue growth and contribution margins
Repeat business and client retention
Sales pipeline development
Timely payment collection and outstanding receivables management
Ideal Candidate: A proactive sales professional with strong industry connections, a business-growth mindset, and the ability to convert market opportunities into profitable, long-term B2B partnerships.

Work arrangement
No