Senior Sales Executive

Company Description Varun Beverages Limited (VBL) is a leading fast-moving consumer goods (FMCG) company in the Indian market and a key player in the global beverage industry. With operations across 14 countries in the Indian sub-continent and Africa, VBL manufactures and distributes well-known brands such as Pepsi, Mirinda, 7UP, Mountain Dew, Slice, Aquafina, Sting, Tropicana, and Gatorade. The company is the second-largest PepsiCo franchisee outside the United States and is powered by a workforce of over 10,000 employees driven by a #HungryForMore and #OneTeamOneDream culture. VBL offers a dynamic environment with significant opportunities for learning, growth, and contribution to business success. The organization is strongly committed to ESG principles, emphasizing environmental stewardship, community engagement, and robust governance practices.
Role Description The Senior Sales Executive is a full-time, on-site role based in Chhattisgarh, India, responsible for driving sales growth and market penetration for VBL’s beverage portfolio. This role involves managing distributor and retailer relationships, executing sales plans, and ensuring product availability and visibility across assigned territories. Daily activities include monitoring sales performance, analyzing market trends, identifying new business opportunities, and implementing promotional and merchandising initiatives. The Senior Sales Executive collaborates closely with cross-functional teams, such as marketing and supply chain, to align field execution with overall business objectives. The role also includes preparing regular sales reports, forecasting demand, mentoring junior sales team members, and ensuring adherence to company policies, compliance standards, and ESG commitments.
Qualifications
Strong sales and business development skills, including territory management, key account handling, and relationship building with distributors and retailers.
Experience in FMCG or beverage industry sales operations, including channel management, route-to-market execution, and in-store merchandising.
Data-driven mindset with proficiency in sales reporting, basic analytics, and use of MS Excel or similar tools for tracking performance and forecasting.
Effective communication, negotiation, and presentation skills, with the ability to influence stakeholders and collaborate with cross-functional teams.
Proven ability to meet sales targets, work in a fast-paced environment, and take ownership of outcomes with high levels of integrity and professionalism.
Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
Experience managing field teams or mentoring junior sales personnel is preferred.
Willingness to travel extensively within Chhattisgarh and familiarity with local markets and languages is beneficial.

Work arrangement
No