Search Engine Optimization Specialist

🏢 Company
RSC Group – Dholera
(A leading real estate developer focused on Dholera Smart City, Gujarat)
💼 Job Title
SEO Specialist / Search Engine Optimization Executive
📍 Location
Ahmedabad / Dholera (Hybrid if applicable)
🕒 Experience
2–5 Years
(Real Estate / Infrastructure / High-Competition Industry experience preferred)
🎯 Role Overview
We are looking for a result-oriented SEO Specialist who can manage end-to-end search engine optimization activities and create high-impact, search-focused content to improve organic visibility, keyword rankings, website traffic, and lead generation for our real estate projects in Dholera Smart City.
The ideal candidate should have strong knowledge of on-page SEO, off-page SEO, technical SEO, keyword strategy, and SEO-driven content marketing.
🧩 Key Responsibilities🔹 1. Search Engine Optimization (End-to-End)✅ On-Page SEO
Perform complete website SEO optimization
Optimize:
Meta titles
Meta descriptions
Heading structure (H1-H6)
URL structures
Internal linking
Image ALT tags
Improve website crawlability and indexing
✅ Technical SEO
Monitor and improve:
Website speed
Mobile responsiveness
Core Web Vitals
Schema implementation
XML sitemap & robots.txt
Identify and resolve SEO technical issues
✅ Keyword Research & Strategy
Conduct keyword research for:
Real estate
Dholera Smart City
Investment-related searches
Identify:
High-intent keywords
Long-tail opportunities
Competitor keyword gaps
✅ Off-Page SEO
Build high-quality backlinks
Execute off-page SEO strategies including:
Guest posting
Directory submissions
PR backlinks
Citation building
Improve domain authority and search visibility
✅ SEO Performance Monitoring
Track:
Keyword rankings
Organic traffic
User behavior
Lead conversions
Generate monthly SEO performance reports
🔹 2. Content Creation (Highly Impactful)
Create SEO-focused, high-impact content for:
Blogs
Landing pages
Project pages
PR articles
Website copy
Develop content around:
Dholera Smart City updates
Real estate investment
Infrastructure developments
Investor education
Write engaging, keyword-rich content aligned with search intent
Coordinate with design & social media teams for content execution
🎓 Qualifications
Bachelor’s degree in Marketing, IT, Mass Communication, or related field
Certifications in SEO / Digital Marketing are preferred
2–5 years of hands-on SEO experience
🧠 Required Skills✅ SEO Skills
Strong understanding of:
On-page SEO
Technical SEO
Off-page SEO
Local SEO
Knowledge of Google algorithm updates
✅ Tools Knowledge
Hands-on experience with:
Google Search Console
Google Analytics (GA4)
Google Tag Manager (basic understanding)
Ahrefs / SEMrush / Ubersuggest
Screaming Frog (preferred)
✅ Content Skills
Strong content writing & optimization skills
Understanding of SEO copywriting
Ability to create high-converting headlines & CTAs
✅ Additional Skills
Analytical thinking
Keyword planning
Competitor analysis
Good communication & coordination skills
⭐ What We Offer
Opportunity to work with a growing brand in Dholera Smart City
Competitive salary & growth opportunities
Exposure to high-scale digital marketing projects
Creative & performance-driven work environment

Work arrangement
No