Mid Performance Marketing Specialist (Meta & Google)

Mid Performance Marketing Specialist (Meta & Google)
Vilnius | 3 800 - 4 650 EUR gross per month
MagicLinen is an international DTC e-commerce brand specializing in bespoke linen home textiles and clothing. Our main market is USA where our clothing items have been seen on celebrities like Meghan Markle, and our bedding has been covered and praised by many international, well-known media outlets such as People.com, NY Magazine, Cosmopolitan, NY Post, and many others.
We are now looking for a Mid Performance Marketing Specialist to own and grow our paid acquisition across Meta, Google, and new performance channels.
Our main market is the U.S., where we've built MagicLinen around a simple idea: create genuinely great products that customers love and come back to. We've been in business for around 10 years, and today our products have a 4.9/5 rating from more than 15,000 customer reviews.
We're building for the long term, with product quality, natural materials, and customer satisfaction at the center of the business. For a performance marketer, that means working with a strong product and brand while having meaningful ownership of how we grow it.
What you will do:
Own and optimize paid acquisition: Independently manage Meta and Google Ads campaigns, from strategy and budget to execution, optimization, and reporting.
Drive profitable growth: Analyze campaign performance, identify scaling opportunities, and continuously improve acquisition efficiency and return on advertising spend.
Develop performance creatives: Collaborate closely with designers to create compelling ad concepts, develop briefs, test creative variations, and optimize results.
Explore new paid media channels: Identify, test, and evaluate emerging paid media opportunities, including channels beyond Meta and Google.
Manage advertising budgets: Allocate media spend strategically across campaigns and channels to maximize performance and support business growth.
Support international expansion: Identify and test opportunities in new geographic markets beyond the U.S.
Collaborate cross-functionally: Work closely with marketing, creative, and CRO functions to improve conversion rates and the overall customer acquisition journey.
What we expect from you:
Proven hands-on experience: At least 2 years of practical experience managing both Meta Ads and Google Ads campaigns is a must.
Strong budget management skills: Experience independently managing monthly paid media budgets of approximately €50,000 or more is a must.
Performance-driven mindset: Strong analytical and commercial thinking, with the ability to translate data into actionable decisions and measurable results.
E-commerce understanding: Experience working with DTC brands, ideally targeting the U.S. market.
International perspective: Experience managing campaigns across multiple geographic markets is a strong advantage.
Curiosity for new channels: Familiarity with Pinterest, Reddit, TikTok, X/Twitter, Apple Ads, or other paid acquisition platforms is a plus.
Ownership and independence: A proactive, self-driven approach, with the confidence to make decisions, test ideas, and take responsibility for results.
What you will get:
A unique growth opportunity: Help build and scale a distinctive international consumer lifestyle brand with significant long-term potential.
Real ownership and impact: take responsibility for paid acquisition performance, with the freedom to test new ideas, channels, and markets.
A values-driven culture: Join a collaborative team built on trust, ownership, continuous learning, and mutual support.
A creative, fast-moving environment: work in a company where initiative is encouraged, decisions are made quickly, and your contribution makes a visible difference.
Private health insurance: Employer-sponsored medical insurance to support your well-being.
Flexibility and work-life balance: Hybrid working model with 2 days in our Vilnius office and 3 days remote, plus additional vacation days.
Competitive salary: 3 800 - 4 650 EUR gross per month, depending on experience and expertise, performance-based bonus paid twice a year.
At MagicLinen, performance isn't about selling something at any cost. It's about bringing products we're proud of to more customers and building sustainable, profitable growth around a brand people genuinely value.

Work arrangement
Yes