Sr. Manager, Strategic Insights – North America Retail Commercial Insights Leader

Sr. Manager, Strategic Insights - North America Retail Commercial Insights Leader
Hybrid in Towson, MD or Valley City, OH or Remote
Come build your career.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
As Senior Manager, Strategic Insights, you will help shape the future of our Tools & Outdoor business by delivering actionable market and competitive insights across North America with focus on commercial retailers and channels, both targeting the Professional Contractor and DIY consumers. In this role, you will lead a team that will partner closely with cross-functional and regional teams to identify trends, assess market dynamics, and translate shopper insights into clear recommendations that inform strategic and commercial decisions.
You will:
Leverage sales performance and shopper understanding to develop strategic and actionable insights for SBD Brands targeted to the Professional User & DIY Homeowner with our Retailer partners
Lead acquisition and synthesis of insights from various sources of data (e.g. POS, shopper panels, primary research)
Provide a deep understanding of business growth drivers; identify trends and opportunities for new sources of growth
Monitor retail and E-commerce trends and competitive dynamics.
Regularly create and take part in activities with consumers and shoppers to understand the why behind behavior
Optimize Brand Communication Plans to reach the Professional Market
Provide a deep understanding of business growth drivers; identify trends and opportunities for new sources of growth
Build and implement learning plans to address most critical questions for the business
Make recommendations grounded in consumer and market knowledge, guided by a broader understanding of consumer, customer, and channel insights
Drive Channel & Retailer business growth drivers and identify trends and opportunities for new sources of growth
Provide a deep understanding of business growth drivers; identify trends and opportunities for new sources of growth
Monitor market and E-commerce trends and competitive dynamics.
Acquire, interpret, and socialize market trends impacting the Professional Contractor
Transform data into actionable insights influencing the decisions and behavior of senior and executive level leaders
Create and implement strategic learning plans to address the most critical questions for the business.
Guide specific research development and execution using expertise in a wide variety of research methods.
Manage your team to best support the NA region and portfolio of Stanley, Black & Decker brands
Partner closely with full Strategy & Insights team, Category Management, Sales and Brand Marketing teams
Manage priorities, budgets and timelines to meet the business needs
10-15% Travel
The Person:
As the Senior Manager of Retail Commercial Insights you will be part of the Tools & Outdoor team leading the insights integration and go-to-market strategies for new product development. You will also help to optimize current business while supporting strategic partnerships with retailers and distributors. You can synthesize many sources and types of data and insights to create clear recommendations. You will both create insights to support the business, while leading several direct reports as your supporting team to help drive NA sales growth
You also have:
Bachelor’s Degree, MBA a plus
6+ years of professional experience in Insights, Brand Marketing, Shopper Marketing, and/or Category Management
Experience blending quantitative & qualitative learning for a clear story and action plan
Experience in analyzing and drawing conclusions from point-of-sale data, browsing and buying behavior, and consumer perceptions
Experience building holistic learning plans that integrate data, trends, primary and secondary research
Comfort in a fast-paced environment with opportunities to influence Senior Leadership
Proven ability to influence a diverse set of stakeholders, including external partners
Excellent communication and collaboration skills
Experience in managing and developing others
And More:
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
Learn: Have access to a wealth of learning resources, including our digital learning portal.
Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!
#LI-EH
#LI-HYBRID
#LI-REMOTE

The Salary range for this position is $95,600.00 - $153,900.00

This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker. ​
The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.​
The successful candidate may be eligible for annual merit increases. ​
Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being. ​
Discounts on Stanley Black & Decker tool sand other partner programs.
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Benefits & Perks
You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done.