Graphic Designer - Social Media & Video Content

Company: Booncart
Location: Hyderabad, Telangana
Job Type: Full-Time | On-Site
Experience: 1-3 Years around
Salary: ₹20,000–₹30,000 per month, based on skills and experience
About Booncart
Booncart is a celebration-focused e-commerce brand that makes celebrations more creative, memorable, and effortless through DIY decoration kits, party décor, and gifting solutions. We are looking for a creative and detail-oriented Graphic Designer who can create engaging visual content, manage social media creatives, and produce high-quality video content that strengthens our brand identity and digital presence.
Key Responsibilities
1. Graphic Design & Creative Development
* Design social media posts, carousels, stories, banners, advertisements, and promotional creatives.
* Create product graphics, e-commerce images, website banners, thumbnails, and campaign visuals.
* Develop creative concepts for birthdays, celebrations, DIY kits, festivals, gifting, and special occasions.
* Maintain brand consistency across all digital and marketing materials.
* Create visually appealing designs that align with Booncart’s brand guidelines.
2. Social Media Management
* Plan, create, schedule, and publish content across Instagram, Facebook, and other relevant social media platforms.
* Develop engaging content ideas, monthly content calendars, and campaign creatives.
* Manage social media handles, including captions, hashtags, posting schedules, and audience engagement.
* Track content performance, engagement, reach, and follower growth.
* Stay updated with social media trends, viral formats, trending audio, and competitor activities.
3. Video Editing & Reels Creation
* Edit Instagram Reels, YouTube Shorts, product videos, promotional videos, and brand videos.
* Create engaging short-form videos for product showcases, DIY tutorials, decoration setups, and campaign promotions.
* Add transitions, motion graphics, text overlays, subtitles, music, and sound effects.
* Convert raw footage into polished, platform-ready video content.
* Develop creative video concepts and storyboards for product launches and marketing campaigns.
4. Product & E-commerce Content
* Create product listing images, product collages, feature highlights, and instructional graphics.
* Design step-by-step DIY setup guides and product usage visuals.
* Ensure product images and videos are consistent, attractive, and suitable for e-commerce platforms.
* Collaborate with the product and marketing teams to develop new creative concepts.
5. Campaigns & Brand Communication
* Design creatives for seasonal campaigns, festivals, product launches, sales, and promotional activities.
* Support website launches, digital advertising campaigns, and brand awareness initiatives.
* Coordinate with the marketing team to deliver creatives within deadlines.
* Suggest innovative ideas to improve content quality, brand visibility, and audience engagement.
Required Skills & Tools
The candidate should have practical working knowledge of the following tools:
* Adobe Photoshop: Product creatives, image editing, compositing, and promotional designs.
* Adobe Illustrator: Vector graphics, illustrations, icons, and design assets.
* Canva Pro: Quick-turnaround social media creatives, presentations, and campaign designs.
* Adobe Premiere Pro or DaVinci Resolve: Professional video editing.
* Adobe After Effects: Basic motion graphics and animation is an advantage.
* CapCut: Reels editing, transitions, subtitles, and trending video formats.
* Meta Business Suite: Scheduling posts, managing Instagram and Facebook content, and reviewing insights.
Knowledge of Instagram, Facebook, YouTube, Pinterest, and other relevant content platforms is preferred.
Required Qualifications & Skills
* 1-2 years of relevant experience in graphic design, social media creatives, and video editing.
* A strong portfolio demonstrating graphic design, reels, social media campaigns, and video content.
* Good understanding of typography, colour theory, layouts, composition, and visual storytelling.
* Ability to create engaging content for an e-commerce or consumer-facing brand.
* Understanding of social media trends, digital marketing creatives, and platform-specific content formats.
* Strong creative thinking, attention to detail, time management, and communication skills.
* Ability to manage multiple projects and meet deadlines independently.
Preferred Candidate Profile
* Experience working with e-commerce, lifestyle, décor, gifting, or consumer brands.
* Ability to handle both static designs and video content independently.
* Familiarity with AI-powered design and video tools.
* Understanding of social media analytics and content performance.
* A proactive mindset with the ability to suggest fresh ideas rather than simply execute assigned designs.

Work arrangement
No