Social Media Specialist / Marketing Content Specialist

Role Description
We are looking for a Social Media Specialist / Marketing Content Specialist to strengthen digital presence, create engaging content, and support marketing campaigns across multiple channels. This role combines social media management, content creation, audience engagement, campaign coordination, and performance analysis to increase brand awareness and customer interaction.
The Social Media Specialist will plan, create, publish, and manage content across platforms such as Instagram, Facebook, LinkedIn, TikTok, X, and other relevant channels. You will develop social media calendars, monitor audience engagement, respond to comments and messages, identify content trends, and optimize posts based on platform performance and audience behavior.
The Marketing Content Specialist will create written, visual, and multimedia content for websites, blogs, email campaigns, advertisements, social media, presentations, and promotional materials. You will research target audiences, develop content ideas, maintain consistent brand messaging, and collaborate with marketing and creative teams to deliver relevant and compelling communications.
Both roles require creativity, strong communication skills, analytical thinking, and attention to detail. You will contribute to campaign planning, content strategy, audience research, performance reporting, brand development, and continuous improvement while keeping up with emerging social media trends, content formats, and digital marketing practices.
Qualifications
Bachelor’s degree or diploma in Marketing, Communications, Digital Media, Journalism, Public Relations, or a related field.
Strong understanding of social media marketing, content marketing, digital communication, and audience engagement.
Ability to create engaging written, visual, and multimedia content for different digital platforms.
Familiarity with social media platforms such as Instagram, Facebook, LinkedIn, TikTok, YouTube, X, or similar channels.
Ability to develop social media calendars, content plans, campaign concepts, and promotional materials.
Strong writing, editing, proofreading, storytelling, and creative communication skills.
Familiarity with content management systems, social media management tools, analytics platforms, and marketing software.
Understanding of social media metrics, audience insights, engagement rates, reach, traffic, and conversion performance.
Ability to monitor trends, competitor activities, audience behavior, and emerging content formats.
Strong understanding of brand guidelines, tone of voice, visual consistency, and digital communication principles.
Strong organizational and project-management skills with the ability to manage multiple content initiatives.
Good communication and collaboration skills when working with marketing, design, sales, and other business teams.
Proactive mindset with an interest in social media trends, creative content, digital innovation, audience engagement, and continuous improvement.

Work arrangement
Hybrid