Outbound & Campaigns Owner – SDR

We're Hiring | Outbound & Campaigns Owner – SDR
microLM is building a Decision OS for mid-market companies and is currently recruiting for its ecommerce vertical, ecommerce brands with $20M–$150M in revenue that use platforms like Shopify & WooCommerce.
We work with CFOs, FP&A teams and PE Operating Partners to reduce margin leakage, avoid cashflow surprises, and speed up decision-making.
We're looking for an experienced outbound specialist to own our top-of-funnel engine and help build a focused, high-ICP outbound motion from the ground up.
𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗗𝗼:
• Build ICP-aligned prospect lists across apparel, beauty, and home/living ecommerce brands on Shopify, Magento, WooCommerce and BigCommerce
• Filter accounts by revenue band, geography, and PE/investor backing
• Build and execute multi-step email and LinkedIn sequences using Apollo
• Test subject lines, messaging angles, and CTAs with the GTM Lead
• Track open, reply, and positive response rates and suggest new experiments
• Maintain accurate CRM statuses, fields, and activity logs
• Work with Research and RevOps to bring account intelligence and relevant triggers into outreach
𝗪𝗵𝗮𝘁 𝗪𝗲'𝗿𝗲 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗙𝗼𝗿:
• 2–4+ years of experience as an SDR, BDR, or demand generation professional in B2B SaaS with strong outbound experience
• Deep, hands-on experience with Apollo or a similar platform and LinkedIn Sales Navigator
• Strong written English and the ability to personalize outreach at scale
• Process-driven mindset with comfort using spreadsheets and basic reporting
• Experience targeting Finance, Operations, or ecommerce personas is a plus
𝗪𝗵𝘆 𝗝𝗼𝗶𝗻 𝗨𝘀:
• Own the outbound engine from day one in a focused, high-ICP environment
• Work closely with the Founder and GTM Lead, where good ideas can be tested quickly
• See a clear connection between your campaigns, qualified meetings, pilots, revenue, and product direction
• Grow into a Senior SDR or Outbound Manager role as we scale
𝗪𝗵𝗮𝘁 𝗪𝗲'𝗹𝗹 𝗟𝗼𝗼𝗸 𝗙𝗼𝗿 𝗜𝗻 𝗧𝗵𝗲 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄:
• Show us a sequence you're proud of, or describe one. What was the ICP, messaging, and outcome?
• How would you use Apollo and Sales Navigator to build a list of PE-backed ecommerce brands on Shopify in the US/UK?
• What metrics do you track weekly for yourself in an outbound role, and how do you react when they drop?
• About a time you improved outbound performance, such as reply rate, through experimentation. What changed?
• Write or talk us through a short cold email to a Head of FP&A at a $60M-revenue Shopify brand about decision chaos and margin leakage.
📍 Location: India
💼 Type: Full-time | Remote/WFH
⏳ Experience: 2–4+ years
📩📧Interested candidates can email their resume to nisarg@microlm.ai and rutvik@microlm.ai
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Work arrangement
Yes