National Account Manager – OOH & Wholesale

About Flawsome!
Flawsome! make award-winning drinks made from wonky fruit. All drinks are cold-pressed for natural flavour, have no added sugar or sweeteners and save wonky fruit from going to waste. It’s the sustainable, healthy choice for adults and kids.
The Role
We are looking for an ambitious and commercially driven National Account Manager to join our team. This role is ideal for someone who is ready to take the next step in their career, having previously worked as a NAE, Junior NAM, or in a similar customer-facing commercial role within the foodservice sector.
This is a fantastic opportunity for a hungry and motivated individual who enjoys winning new business while also developing strong, long-term customer relationships. The successful candidate will be responsible for driving growth across national foodservice accounts, with a particular focus on customers operating through Bidfood and Brakes.
Key Responsibilities
Drive Flawsome!’s presence across foodservice operators via wholesale partners
Work closely with depot teams and various sales teams to unlock growth
Maintain accurate CRM, pricing files and promotional plans
Represent Flawsome! at trade shows, customer meetings and industry events
Identify and win new wholesale and OOH opportunities aligned with our strategy
Position Flawsome! as a must-stock premium, sustainable juice brand
Identify, target and win new national account business across the foodservice sector
Develop and execute account plans to deliver sustainable sales and profit growth
Build strong relationships with key decision-makers within national and regional foodservice operators
Drive product penetration and distribution growth through our top wholesalers including Bidfood and Brakes
Manage and develop existing customer relationships to maximise revenue opportunities and customer retention
Lead commercial negotiations, pricing discussions and account reviews
Work closely with internal teams including marketing, design, finance & operations to deliver exceptional customer service
Monitor market trends, competitor activity and customer developments to identify growth opportunities
Deliver accurate sales forecasts and maintain regular account reporting
Confidently communicate our sustainability mission, sourcing story and product quality
Be a brand ambassador - passionate, credible and commercially sharp
Skills & Experience Required
Previous experience as a NAE, Junior NAM, NAM, BDE, BDM or similar commercial role
Experience working with foodservice customers and a strong understanding of the UK foodservice market
Proven experience working with Bidfood and Brakes end-user customers
Demonstrable success in identifying and winning new business opportunities
Strong account management and relationship-building skills
Strong commercial and negotiation skills, with a track record of delivering growth
Self-motivated, resilient and results-driven
Strong analytical and presentation skills
Proficient in Microsoft Excel, PowerPoint and CRM systems
Excellent understanding of the UK foodservice and drinks landscape
Organised, proactive and comfortable working at pace in a scaling business
Passion for sustainability and belief in Flawsome!’s mission
Comfortable with national travel and being out with customers regularly
What We're Looking For
We're looking for someone with a hunter mentality who thrives on opening doors and creating new opportunities, but who also understands the importance of nurturing and growing existing accounts. You will be energetic, proactive and eager to take ownership of your customer base while developing into a high-performing National Account Manager. If you're looking for a role that will accelerate your commercial career and give you the opportunity to make a real impact within a growing business, we'd love to hear from you.
Our core brand values will need to be inherent in your DNA:
You’re not afraid to be wonky
We’re doers. We chase growth and grab opportunities with both hands. Sometimes a bit messy, always with intent. We move fast, focus on what matters, and learn as we go.
You’re curiously unsatisfied
We’re never done learning, tweaking, or asking “what if?” The norm doesn’t inspire us, but better, bolder, and different does. We’re comfortable being uncomfortable if it means we keep pushing things forward.
Your passion is contagious
We can’t fake our excitement and we wouldn’t want to. Our love for what we do (and our wonky drinks) is contagious. It energises our team, inspires our customers, and brews up genuine joy wherever it goes.
You Live Sustainably
Everything we do has the planet in mind and so you’re already choosing sustainability over mass consumption. You root for the brands making a change and you already implement those changes yourself.
You do it for the team
We grow by lifting each other up. We celebrate wins, share lessons, and laugh (a lot). Connection fuels us because when we bring our whole, flawed, brilliant selves to the table, that’s when we really thrive.
You’ll benefit from:
A fantastic opportunity to be part of one of the UK’s most sustainable juice brand.
A clear opportunity to put your mark on our next phase of growth, working with a passionate
team.
A chance to make a difference by raising the profile of wonky and surplus a new industry
standard.
A competitive salary
Participation in the company share options scheme
Plenty of juice to drink at home

Work arrangement
Yes