SaaS Digital Marketing Specialist

Position Overview
We are seeking a skilled and proactive SaaS Digital Marketing Specialist to join our marketing team. This role is pivotal in driving organic growth, lead generation, customer acquisition, and pipeline acceleration through integrated digital marketing strategies.
The ideal candidate will have hands-on experience across SEO, AEO/GEO, content marketing, email marketing, social media, CRO, website optimization, and inbound lead generation, with a strong understanding of how digital channels contribute to measurable business outcomes.
The candidate should be comfortable working with HubSpot, Google Analytics, Google Search Console, and Microsoft Clarity, and should be able to use data and customer intent to continuously optimize marketing performance.
Key Responsibilities
1. SEO, AEO & GEO Strategy
Develop and execute SEO strategies to increase qualified organic traffic, search visibility, and inbound leads.
Conduct keyword research, competitor analysis, SERP analysis, and search-intent research to identify high-value opportunities.
Build content clusters, topic strategies, and topical authority around key SaaS and business solutions.
Optimize website pages, landing pages, blogs, solution pages, industry pages, and other digital assets for search performance and conversions.
Develop AEO (Answer Engine Optimization) strategies to improve visibility across featured snippets, People Also Ask, and answer-based search experiences.
Develop GEO (Generative Engine Optimization) strategies to increase brand visibility and citations across AI-powered search and answer engines.
Monitor organic rankings, impressions, CTR, traffic, conversions, and other SEO performance metrics.
Identify and execute technical, on-page, off-page, internal linking, schema, and content optimization opportunities.
2. Content Strategy & Content Marketing
Develop and execute content strategies aligned with ICPs, buyer personas, search intent, and different stages of the buyer journey.
Create and optimize blogs, website content, landing pages, industry pages, solution pages, case studies, comparison pages, thought-leadership content, and lead-generation assets.
Write high-quality, conversion-focused content designed to generate both organic visibility and qualified leads.
Develop content briefs and collaborate with internal writers, designers, SEO specialists, and subject-matter experts.
Repurpose long-form content into social media posts, email campaigns, thought-leadership content, and other distribution formats.
Optimize content for both traditional search engines and AI-powered search platforms.
Use AI tools for research, ideation, optimization, and content production while maintaining originality, accuracy, and brand quality.
3. Lead Generation & Campaign Execution
Create and implement digital marketing campaigns that generate high-quality leads and marketing-qualified opportunities.
Develop inbound lead-generation strategies across organic search, content, website, email, social media, and other relevant channels.
Identify opportunities to improve visitor-to-lead and lead-to-MQL conversion rates.
Develop and optimize landing pages, forms, CTAs, lead magnets, and conversion journeys.
Work closely with SDRs and sales teams to understand lead quality and improve marketing-to-sales alignment.
Monitor lead sources, campaign performance, conversion rates, and pipeline contribution.
Focus on generating qualified pipeline rather than simply increasing website traffic or lead volume.
4. Email Marketing & Lead Nurturing
Design, execute, and optimize targeted email marketing campaigns to attract, nurture, engage, and convert prospects.
Develop automated email nurture journeys based on buyer persona, industry, funnel stage, engagement, and intent.
Create newsletters, lead-nurturing sequences, campaign emails, event emails, re-engagement campaigns, and other lifecycle communications.
Use HubSpot to manage email campaigns, segmentation, workflows, personalization, and automation.
A/B test subject lines, messaging, content, CTAs, audience segments, and send strategies.
Monitor email performance including delivery, open rates, CTR, engagement, conversions, MQLs, and pipeline influence.
Continuously optimize email campaigns based on performance and downstream business outcomes.
5. Social Media & Organic Distribution
Develop and execute social media strategies aligned with brand awareness, thought leadership, engagement, and demand-generation objectives.
Create and manage content for LinkedIn and other relevant social platforms.
Repurpose blogs, case studies, reports, videos, and company insights into engaging social content.
Support executive and employee thought-leadership initiatives.
Identify relevant industry trends, conversations, and content opportunities.
Monitor social engagement, website traffic, lead contribution, and content performance.
Experiment with different content formats, topics, messaging, and distribution strategies.
6. Conversion Rate Optimization & Website Performance
Analyze website visitor behavior to identify conversion opportunities and drop-offs.
Use CRO tools to analyze heatmaps, recordings, user behavior, and website journeys.
Recommend improvements to landing pages, navigation, CTAs, forms, messaging, and page structure.
Develop and execute CRO experiments to improve visitor-to-lead conversion.
Work with design and development teams to implement website and landing-page improvements.
Continuously optimize the digital user journey to increase qualified lead generation.
7. Analytics, Optimization & Reporting
Track and analyze key digital marketing metrics including organic traffic, MQLs, conversion rates, lead sources, pipeline influence, and campaign performance.
Use Google Analytics 4, Google Search Console, Microsoft Clarity, HubSpot, and other analytics platforms to monitor performance.
Analyze website traffic, search performance, user behavior, content performance, email engagement, and conversion paths.
Provide weekly/monthly reports on marketing performance, insights, opportunities, and recommendations.
Identify trends and performance gaps and develop data-driven optimization strategies.
Connect marketing activity to MQLs, opportunities, pipeline, and revenue wherever possible.
Continuously test, measure, and optimize marketing initiatives based on business impact.
Qualifications
Bachelor’s degree in Marketing, Digital Marketing, Communications, Technology, Business, or a related field.
4–6 years of experience in digital marketing, demand generation, inbound marketing, or SaaS marketing.
Hands-on experience across SEO, content marketing, lead generation, email marketing, CRO, social media, and digital analytics.
Strong hands-on experience with HubSpot Marketing Hub & CRM.
Hands-on experience with Google Analytics 4 (GA4).
Hands-on experience with Google Search Console.
Hands-on experience with Microsoft Clarity.
Strong understanding of B2B marketing, buyer personas, search intent, and conversion funnels.
Strong content writing and communication skills.
Data-driven mindset with strong analytical and reporting capabilities.
Ability to independently identify marketing opportunities and execute strategies.
Preferred Skills
Experience in B2B SaaS, technology marketing.
Experience with AEO, GEO, generative search, and AI-powered search platforms.
Experience with SEO platforms such as SEMrush, Ahrefs, Screaming Frog, or Similarweb.
Experience with Google Tag Manager and Looker Studio.
Experience with schema markup and structured data.
Experience with conversion rate optimization and A/B testing.
Experience with HubSpot email marketing, workflows, segmentation, and lead nurturing.
Experience analyzing PPC campaign performance across platforms such as Google Ads and LinkedIn Ads.
HubSpot certifications such as Inbound Marketing, Email Marketing, SEO, or Marketing Hub Implementation.
Understanding of AI tools such as ChatGPT, Gemini, Claude, and Perplexity for marketing research, content development, and optimization.
Why join us?
Opportunity to drive digital marketing and demand-generation initiatives in a fast-growing organization.
Opportunity to work across SEO, AEO/GEO, content, email marketing, CRO, analytics, social media, and lead generation.
Opportunity to work with modern marketing technology including HubSpot and AI-powered marketing tools.
Direct exposure to strategies focused on qualified leads, pipeline, and revenue, not vanity metrics.

Work arrangement
Yes