INTERNSHIP – Product Innovation & Consumer Insights Assistant M/F/X

Are you curious about how our lifestyles, sporting habits, and relationship with nature will evolve over the coming years?
Do you enjoy decoding emerging trends and understanding what shapes consumer behavior?
What if you could help shape the future of outdoor products and experiences at Salomon?
Then don't wait any longer and join us as our future Consumer Insights Intern M/F/X!
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As part of Salomon’s Innovation team, you will explore societal, cultural, technological, and environmental shifts to identify new innovation opportunities. Your goal: understand tomorrow’s needs and turn your research into actionable recommendations for our products, brand, and experiences.
1. Decode Trends and Emerging Behaviors
Monitor societal, cultural, technological, and environmental trends worldwide.
Identify emerging behaviors, communities, and weak signals that could transform sports participation and outdoor lifestyles.
Analyze developments in sport, wellness, health, sustainability, and evolving consumer expectations.
Benchmark startups, competitors, and players from other industries to identify innovative approaches.
2. Understand Consumers and Their Expectations
Contribute to the design and implementation of qualitative and quantitative consumer research.
Help prepare and conduct interviews, analyze surveys, and explore reports and databases.
Observe communities and analyze online conversations to better understand consumer motivations, usage patterns, and values.
Compare behaviors and expectations across generations, cultures, and international markets.
3. Envision Possible Futures
Develop consumer profiles and personas illustrating how lifestyles and sporting habits may evolve.
Build forward-looking scenarios to explore possible futures for sport and the outdoor industry.
Identify long-term opportunities for new products, services, experiences, and communities.
Turn research findings into strategic insights and actionable recommendations.
4. Share Insights and Inspire Innovation
Create engaging visual presentations and reports that synthesize key trends and insights.
Present your analyses and recommendations to the Innovation, Product, Design, Brand, and Consumer Insights teams.
Contribute to collaborative workshops to explore new innovation opportunities and support strategic thinking.
What You Will Gain from This Internship :
Develop your strategic foresight skills by learning to identify weak signals and anticipate changes in lifestyles and sporting habits.
Strengthen your consumer insights expertise through qualitative and quantitative research methods.
Boost your creativity and analytical thinking by connecting data, trends, and observations from different fields.
Contribute to real innovation projects by translating your research into opportunities for future Salomon products and experiences.
Gain experience in an international, cross-functional environment by collaborating with teams from diverse backgrounds and areas of expertise.
Develop your strategic storytelling skills to make complex topics accessible, compelling, and useful for decision-making.
What We’re Looking For:
Education: You are currently pursuing a Master’s degree (Bac+4/5 equivalent) in Marketing, Consumer Research, Sociology, Social Sciences, Strategy, Innovation, or a related field.
Skills:
You have initial academic or professional experience in consumer research, trend analysis, market research, qualitative or quantitative research, or strategic foresight.
You can analyze and synthesize diverse sources of information, identify emerging trends, and turn your findings into relevant recommendations.
You are comfortable creating visual presentations and communicating research findings.
Soft Skills:
Intellectual curiosity and a global mindset.
Strong analytical and critical thinking skills.
Creativity and the ability to connect ideas across different fields.
Excellent communication and synthesis skills.
Autonomy, initiative, and a collaborative mindset.
Languages: English – C1 level.
IT Skills: Proficiency in Microsoft Office, particularly PowerPoint and Excel.
Profile: You are interested in societal shifts, consumer behavior, and emerging sports and outdoor cultures. You enjoy challenging assumptions, identifying weak signals, and imagining future behaviors and lifestyles. International experience or additional language skills would be a plus.

Employment type
Contract

Work arrangement
Hybrid