Senior Director, Communications, Marketing and External Relations

Yee Hong Centre for Geriatric Care (Yee Hong) is a recognized leader in senior care, dedicated to providing exceptional, culturally inclusive services that enhance the well-being of older adults. With a strong reputation for excellence in long-term care, community programs, and aging-in-place initiatives, Yee Hong is committed to supporting seniors in living with dignity, independence, and the best possible quality of life. At the core of its mission is a focus on compassionate, person-centered care tailored to the unique needs of diverse communities.
Yee Hong is one of the foremost providers of culturally appropriate senior care in the country, delivering high-quality resident experience and care to Chinese and other Asian seniors since 1994. The organization operates 805 long-term care beds and 308 seniors’ apartment units, with an additional 224 long-term care beds opening in a new home by June 2026. In addition, Yee Hong offers four campuses of managed care, a hospice residence, and a wide range of community-based senior and caregiver support services. Through this comprehensive network, the organization serves more than 15,000 individuals annually across the Greater Toronto Area.
At Yee Hong Centre for Geriatric Care, our values guide everything we do: We Care. We Collaborate. We Commit.
We are seeking a strategic and visionary Senior Director, Communications, Marketing & External Relations to lead Yee Hong's communications, brand, government relations, advocacy, stakeholder engagement, and marketing initiatives. Reporting to the President & CEO, this role plays a critical part in advancing Yee Hong's reputation, strategic priorities, and community impact.
What You'll Do
Lead integrated communications, marketing, public affairs, and stakeholder engagement strategies.
Strengthen Yee Hong's brand, reputation, and organizational visibility.
Build and maintain relationships with government, media, community, and healthcare partners.
Lead advocacy, government relations, and issues management initiatives.
Oversee digital communications, social media, marketing campaigns, and content strategy.
Provide strategic counsel to the CEO and senior leadership team.
Build and develop a high-performing communications and marketing team.
What You Bring
Bachelor's or Master's degree in Communications, Public Relations, Marketing, Business Administration, or a related field.
10+ years of progressive leadership experience in communications, marketing, public affairs, and stakeholder relations.
Proven success in government relations, media relations, advocacy, and reputation management.
Strong leadership experience with a track record of building engaged, high-performing teams.
Exceptional communication, writing, presentation, and storytelling skills.
Experience leading organizational change and strategic initiatives.
Healthcare, seniors' care, or non-profit sector experience is preferred.
Board governance experience is an asset.
Working Conditions
Occasional evening and weekend commitments.
Travel between Yee Hong locations and external venues as required.
Valid driver's license and access to reliable transportation required.
Recent satisfactory Vulnerable Sector Screen required.
Join Us
This is an exciting opportunity to help shape the future of seniors' care while leading the voice, brand, and external presence of one of Canada's most respected senior care organizations.
If you're a strategic leader who thrives on building relationships, influencing change, and creating impact, we'd love to hear from you.
This is for an existing vacancy
Yee Hong Centre for Geriatric Care is committed to fostering a safe, inclusive, and accessible workplace. Accommodation is available throughout the recruitment and selection process in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). Applicants requiring accommodation are encouraged to contact us to discuss their needs.
Please apply before:
Salary Range:
$63.96 - $75.25
INTERNAL APPLICANTS: PLEASE APPLY THROUGH THE JOBS HUB
Our people are our greatest strength and the core of our success. We invest in our employees' wellbeing and support their ongoing learning and development. We offer:
Competitive total compensation package
Multi-employer pension plan
Professional development opportunities
Ongoing learning and development
Employee education assistance program
Award winning corporate culture
Safe, inclusive and supportive work environment
Yee Hong is an equal opportunity employer committed to an inclusive, barrier-free recruitment and selection process. Requests for accommodation can be made at any stage of the recruitment process providing the applicant has met the bona-fide requirements for the open position. If contacted for this employment opportunity, please advise if you require any accommodation.
Successful applicants must provide a recent satisfactory vulnerable sector police reference check and medical clearance certificate.
Our hiring process involves the use of Artificial Intelligence (AI) to assist with screening of the applicants’ resume.
This job is posted to fill an existing vacancy.