Communications Specialist II

SPECIALIST II, COMMUNICATIONS
Specific Job Summary
By adhering to MVW service standards, the Marketing, Sales & Service Communication Specialist II will be responsible for building, testing, and optimizing communications (emails, landing pages, text, etc.) across multiple departments and brands for Marriott Vacations Worldwide. This will be achieved by partnering with the Director of Communication Services and internal partners to create new campaigns, refine existing content, and deliver communications (emails, texts or any assigned media) that increase customer engagement and reach.
Specific Expected Contributions
Resort Wide
§ Consistently follow company service standards at all times.
§ Follow all company and department policies and procedures.
§ Attend safety meetings, keep the workplace in safe condition, and work in a safe manner.
§ Adhere to attendance policy and report to workstation at scheduled start time.
§ Propose ideas or find ways to improve services, systems, and/or procedures.
Department
§ Work closely with the Associate Director, Communication Services to develop and test content for building new and optimizing existing communications programs – emails, landing pages, texts, etc.
§ Perform QA on development work including verifying copy, design, and functionality match campaign specifications.
§ Perform testing for dynamic content and personalization based on data quality and audience attributes.
§ Partner with internal/external teams to create and proof communication design, channel and copy.
§ Manage scheduling of all requests and identify suppression rules based on global marketing send schedules to prevent audience overlap.
§ Develop email content in accordance with CAN-SPAM guidelines.
§ Develop insights through analysis of program performance—conversion rates, bounce rates, open rates, click rates, day, time and other qualifiers.
§ Regular reporting of campaign performance and recommendations for improvement.
§ Stay current with email marketing industry trends.
§ Responds to, solves, and makes decisions on standard/routine business requests with limited risk.
§ Demonstrates an awareness of personal strengths and areas for improvement and acts independently to improve and increase skills and knowledge.
§ Perform all other duties as assigned.
Specific Candidate Profile
Education
Bachelor’s degree in Marketing, Communications, or related business field or five (5) years of Digital Marketing or Email Marketing experience.
Marketing Cloud certifications is a plus.
Experience
Experience with HTML and CSS is a plus.
§ 3-5 years of experience implementing communications using Salesforce Marketing Cloud - including requirements gathering, design, development, testing, support and deployment
Strong knowledge of ESPs such as Mailchimp, ExactTarget/Marketing Cloud or other marketing automation platforms.
Skills/Attributes
Administration
Maintaining Confidentiality
Analytical Skills
Computer Skills
Learning
Decision-Making
Communications
o Good written and verbal communication skills
Listening
English Language Proficiency
Applied Reading
Writing
Telephone Etiquette Skills
Computer Skills
Strong Microsoft Office Skills
§ Interpersonal Skills
Diversity Relations
o Interpersonal Skills
o Teamwork
§ Organization
o Multi-Tasking
o Time Management
o Detail Orientation
o Planning and Organizing
§ Personal Attributes
o Integrity
o Dependability
o Positive Demeanor
o Presentation
o Stress Tolerance
o Adaptability/Flexibility
o Initiative
Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.