Live opening · Posted 3 days ago
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About the role
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Company Description Blue Sky Marketing is a digital-first agency that blends storytelling and strategic insight to help brands grow and stand out. The team partners closely with clients to understand their goals and translate them into data-driven marketing, branding, and content strategies that resonate with target audiences. Services span digital marketing, branding and identity, social media and content strategy, and graphic design, ensuring cohesive and engaging brand experiences. Driven by creativity and measurable results, Blue Sky Marketing positions itself as a long-term strategic and creative partner focused on helping clients connect, engage, and succeed in a competitive marketplace.
Role Description The VP of Brand Strategy is a full-time, remote leadership role responsible for shaping and guiding brand strategies for clients across industries. This role oversees the development of integrated brand platforms, ensuring consistency across digital, social, and traditional touchpoints while aligning with client business objectives. Day-to-day tasks include leading brand strategy engagements, conducting market and audience analysis, defining brand positioning and messaging frameworks, and collaborating with creative, digital, and account teams to bring strategy to life. The VP will present strategic recommendations to clients, facilitate workshops, and provide thought leadership on emerging trends in branding and digital marketing. This role also involves mentoring strategy team members, refining internal processes, and contributing to new business pitches and proposal development.
Qualifications
Strong Analytical Skills with the ability to interpret data, consumer insights, and market trends into clear strategic recommendations.
Demonstrated expertise in Strategic Planning and Digital Strategy, including brand positioning, go-to-market planning, and multi-channel campaign strategy.
Experience in Consulting and client advisory roles, guiding senior stakeholders through complex brand and marketing decisions.
Solid understanding of Finance as it relates to marketing ROI, budgeting, and aligning brand initiatives with business performance metrics.
Proven leadership experience in brand strategy or marketing at an agency or brand-side organization.
Excellent communication, presentation, and storytelling skills, with the ability to influence executive-level stakeholders.
Experience managing and mentoring cross-functional strategy teams in a remote or distributed environment.
Familiarity with digital marketing channels, social media platforms, and content strategy best practices.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.
Ability to work effectively in a remote setting, with strong organizational and time-management skills.
Work arrangement
No
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