Vice President of Product Strategy

I. Job Summary
The Vice President of Product Strategy is responsible for formulating and driving the enterprise's overall product strategy, ensuring that the product portfolio, market positioning, product direction, and long-term investment plans align with corporate business objectives.
This role requires in-depth analysis of market trends, customer needs, the competitive landscape, and industry opportunities to develop product strategy roadmaps and evaluate the commercial potential of both new and existing products. The incumbent will collaborate closely with product management, engineering/R&D, sales, marketing, finance, and operations teams to translate strategic planning into actionable business plans.
The ideal candidate possesses extensive experience in product strategy, product management, business analysis, or corporate strategy, along with exceptional market insight, business acumen, and cross-functional leadership skills. They must be capable of providing senior management with strategic recommendations regarding product investment, market positioning, and long-term growth.
II. Key Responsibilities
1. Product Strategy Formulation
Formulate the enterprise's medium- to long-term product strategy and annual product development plans.
Determine product development priorities based on overall corporate business objectives.
Define product positioning, target customer segments, and directions for competitive differentiation.
Evaluate the effectiveness of existing product strategies and propose adjustments.
Provide senior management with recommendations on product strategy and long-term development.
2. Market Research and Competitive Analysis
Research industry trends, market size, and potential growth opportunities.
Analyze competitors' product portfolios, pricing strategies, and market positioning.
Identify shifts in customer needs and underserved market demands.
Evaluate emerging markets, market segments, and potential business opportunities.
Translate market research findings into product strategy recommendations.
3. Product Portfolio and Roadmap Planning
Oversee the overall planning and prioritization of the enterprise's product portfolio.
Develop medium- to long-term product roadmaps and strategic development directions.
Assess the market potential, profitability, and resource requirements of various products.
Coordinate plans for optimizing existing products, developing new products, and managing product sunsetting/retirement.
Ensure the product portfolio aligns with the enterprise's long-term business objectives.
4. Evaluation of New Products and Business Opportunities
Evaluate new product concepts and potential business opportunities.
Analyze target markets, customer needs, competitive advantages, and commercial viability.
Collaborate with the finance team to conduct cost, revenue, and return-on-investment (ROI) analyses. Coordinate product proof-of-concept, market testing, and feasibility assessments.
Provide recommendations to management regarding product investment and development priorities.
5. Product Commercialization and Market Positioning
Formulate product value propositions and differentiation strategies.
Collaborate with marketing and sales teams to develop go-to-market strategies.
Evaluate product pricing, target customer segments, and market entry plans.
Support product launch planning and commercialization execution.
Analyze post-launch performance and recommend strategic adjustments.
6. Customer Needs and Product Insights
Analyze customer feedback, usage trends, and market research data.
Collaborate with sales, customer support, and customer experience teams to gather customer insights.
Identify key factors influencing product competitiveness and customer satisfaction.
Translate customer needs into product strategy and investment priority recommendations.
Continuously assess the alignment between product value and market demand.
7. Product Performance and Strategic Assessment
Establish a performance assessment framework for product strategy.
Monitor metrics such as product revenue, market share, adoption rates, and profitability.
Analyze the gap between actual product performance and strategic objectives.
Periodically submit product strategy analysis reports to senior management.
Adjust product development direction based on market changes and performance results.
8. Cross-functional Strategic Collaboration
Coordinate product development plans with product management and engineering/R&D teams.
Collaborate with sales and marketing teams to formulate go-to-market strategies.
Work with the finance team to evaluate product investments, budgets, and profitability potential.
Coordinate with operations teams regarding product delivery and resource allocation.
Drive cross-departmental alignment toward shared strategic product goals.
9. Product Investment and Resource Allocation
Assist in formulating strategic product budgets and investment priorities.
Evaluate resource requirements and expected returns for various product initiatives.
Provide analysis regarding R&D investment, market expansion, and product portfolio adjustments.
Identify opportunities to improve investment efficiency and resource allocation.
Support management in making decisions regarding product portfolios and strategic investments.
10. Team Leadership and Management
Build and lead the product strategy and analysis team.
Define team objectives, role responsibilities, and performance standards.
Guide the team in conducting market research, competitive analysis, and strategic planning.
Develop talent in the areas of product strategy, business analysis, and product planning. Foster a data-driven, collaborative, and highly efficient strategic management culture.
III. Qualifications
Education
Bachelor’s degree or higher.
Majors in Business Administration, Marketing, Economics, Product Management, Business Analytics, or related fields are preferred.
MBA or other relevant advanced management education is preferred.
Work Experience
Over 25 years of experience in product strategy, product management, corporate strategy, or business analytics.
Over 10 years of experience managing teams or leading cross-functional strategic projects.
Experience in developing product roadmaps, product portfolio planning, or go-to-market strategies.
Experience in market research, competitive analysis, and business opportunity assessment.
Experience with B2B, enterprise-grade products, or complex product portfolio management is preferred.

Work arrangement
Yes