Senior Campaign Manager (20 Month Contract)

At Varicent, we’re not just transforming the Sales Performance Management (SPM) market—we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the 2025 Forrester Wave Report for SPM, 2023 Ventana Research Revenue Performance Management (RPM) Value Index, Gartner Peer Insights, 2024 Gartner SPM Market Guide, and G2. Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more. Here’s why you’ll thrive at Varicent:
Innovate with Purpose: Build impactful solutions for customers worldwide.
Join Excellence: Work in a diverse, collaborative, and innovative team.
Shape the Future: Lead in redefining revenue optimization.
Grow Together: Unlock your potential in a supportive environment.
Join us at Varicent—where your talent and ambition meet limitless opportunities for success!
Summary of the Role and Team
As a Senior Campaign Manager, you will join Varicent’s Global Integrated Campaigns team and play a key role in generating pipeline and revenue from net-new prospect accounts across global markets.
Reporting to the Team Lead, Global Integrated Campaigns, you will lead the planning, execution, and optimization of integrated demand generation campaigns, with a strong focus on Account-Based Marketing (ABM). Working closely with Sales, Associate Sellers (BDRs), Product Marketing, Content, Digital Marketing, Marketing Operations, and Partner Marketing, you will translate strategy into measurable business outcomes through coordinated multi-channel programs.
This is an individual contributor role with significant ownership of campaign performance, pipeline contribution, and execution excellence.
What You Will Be Doing
Design and execute integrated demand generation campaigns across email, digital, social, webinars, events, partner marketing, and account-based marketing initiatives
Partner with Sales, Associate Sellers, and Product Marketing to support account planning and targeted engagement strategies for prospect accounts
Develop and execute ABM programs that increase account engagement, pipeline generation, and market penetration
Manage campaign delivery from planning and asset coordination through execution, reporting, budget tracking, and optimization
Collaborate with Marketing Operations to ensure campaign tracking, attribution, reporting, and lead management processes are effective and accurate
Analyze campaign performance and provide recommendations to improve conversion rates, engagement, pipeline contribution, and return on investment
Partner with Content, Product Marketing, and Digital Marketing teams to ensure messaging, content, and campaign experiences align with target audience needs