Senior Programmatic Manager

Senior Programmatic Manager (Full-Time)
Wingman Media | Remote
About Wingman Media
Wingman Media is a digital and traditional advertising agency. Our clients span regulated healthcare, retail, and direct-to-consumer, and we plan and buy across programmatic, CTV, social, search, and traditional media. We believe measurement should drive buying decisions, which is why we built haloAMP, our proprietary measurement framework.
The Role
We are hiring a Senior Programmatic Manager to own our programmatic practice end to end. You will run execution independently, set the standard for how we buy, and act as the senior programmatic voice with clients. You will also help shape how AI and agentic tools fit into our workflow. Think player-coach without the roster: you set the playbook and run the plays.
What You'll Do
● Lead strategy, build, launch, and optimization across The Trade Desk and Amazon DSP, with working knowledge of Meta
● Own pacing, budgets, and performance against client KPIs with minimal oversight
● Develop audience and data strategy using tools such as LiveRamp and Resonate, including privacy-compliant approaches for regulated categories like healthcare
● Present performance, optimization rationale, and strategic recommendations directly to clients, including senior stakeholders
● Contribute to new business pitches and capabilities presentations as the programmatic subject matter expert
● Evaluate and recommend AI and agentic buying, planning, and reporting tools, and drive adoption across the digital team
● Partner with strategy and analytics on measurement, including incrementality, attribution, and cross-channel reporting
● Maintain QA processes, documentation, and best practices
● Coach junior teammates on programmatic fundamentals
What You Bring
● 5+ years of hands-on programmatic experience, ideally agency-side, with a track record of managing campaigns and client relationships independently
● Deep expertise in The Trade Desk and Amazon DSP
● Demonstrated, practical use of AI tools in your workflow
● Strong analytical skills; SQL or scripting a plus
● Polished client presenter who can translate platform detail into business outcomes
● Solid understanding of identity, data privacy, and CTV/cross-device measurement
● Self-starter comfortable owning a book of business without a safety net
Nice to Have
● Healthcare or other regulated advertising experience
● Familiarity with MMM or incrementality testing
● Experience evaluating or implementing agentic media platforms

Work arrangement
Yes