Commercial Director - West

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high and go the extra mile wherever your goals take you.
Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU® — confident, colorful, and bringing main-character energy to every moment.
SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.
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Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.
At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.
And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.
This is the future of modern energy. This is Celsius.
Ready to take your career to the next level? Join our team and redefine what it means to be energized.
We promptly review all applications. Highly qualified candidates will be contacted for interviews.
Field-Based: Role requires presence in assigned markets:
WEST REGION OF THE UNITED STATES
This is a driving position. A valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening.
People Management Responsibilities: YES
Role Type: Full-Time
Salary Range: $140,000-$175,000 plus incentives
Position Summary
The Commercial Director is responsible for leading the commercial execution strategy and business performance across an assigned region. This role serves as a key member of the Regional Leadership Team, partnering closely with the Regional VP/GM to execute strategic priorities, drive profitable growth, and ensure best-in-class execution throughout the market.
The Commercial Director provides leadership across commercial operations, distributor execution, field sales performance, business development, retail execution, and cross-functional alignment. This individual ensures the region consistently delivers against revenue, distribution, market share, execution, and profitability objectives while developing high-performing teams.
Requirements
Commercial Leadership
Partner with the Regional VP/GM to develop and execute the region's commercial strategy.
Translate national initiatives into regional execution plans.
Lead commercial planning to achieve revenue, volume, profitability, and market share objectives.
Identify growth opportunities across channels, customers, and distributors.
Ensure flawless execution of company priorities and annual operating plans.
Drive accountability for regional business performance.
Business Performance
Own the region's commercial performance by monitoring and improving:
Sales growth
Distribution gains
Velocity
Market share
Promotional effectiveness
Execution KPIs
Customer profitability
Budget adherence
Utilize data and insights to identify trends, risks, and opportunities while implementing corrective actions as needed.
Field Operations Leadership
Provide leadership over regional commercial execution by:
Driving execution excellence across all markets
Ensuring consistent retail standards
Improving display execution and promotional compliance
Monitoring distributor execution
Leading performance reviews
Establishing operational best practices
Driving continuous process improvement
Distributor & Customer Management
Partner with distributor leadership and key regional customers to:
Improve execution quality
Maximize distribution opportunities
Resolve operational challenges
Execute promotional programs
Improve retail visibility
Strengthen strategic partnerships
Cross-Functional Collaboration
Serve as the commercial leader connecting regional execution with corporate functions, including:
Sales
Marketing
Shopper Marketing
Commercial Strategy
Business Operations
Supply Chain
Finance
Revenue Growth Management
Category Management
Ensure alignment between regional priorities and enterprise initiatives.
Financial Management
Manage the regional commercial budget, including:
Trade investments
Regional marketing funds
Operational expenses
Headcount planning
Forecasting
Financial reporting
Drive disciplined investment decisions that maximize return on investment.
Strategic Planning
Support long-term business planning through:
Annual Operating Plan (AOP)
Quarterly Business Reviews
Market planning
Forecasting
Territory optimization
Resource allocation
Commercial capability development
Recommend strategies that improve growth and operational effectiveness.
Leadership Expectations
The Commercial Director is expected to:
Think strategically while executing operationally
Lead through influence across cross-functional teams
Build strong distributor and customer relationships
Develop future leaders
Make data-driven decisions
Drive accountability
Foster a high-performance culture
Lead change effectively
Continuously improve commercial processes
Education
Bachelor's degree in Business, Marketing, Finance, or a related field required.
Experience
10+ years of progressive commercial leadership experience within the CPG, beverage, food, or consumer goods industry
Multi-unit or regional sales leadership experience
Experience leading cross-functional teams
Distributor management experience
Experience developing high-performing teams
Strong understanding of retail execution and field sales operations
Benefits
Comprehensive Medical, Dental & Vision benefits
Long and short-term disability
Life insurance
10 Vacation days per year subject to accrual policy
11 Company paid holidays
401(k) with Company match
Identity theft and legal services
The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).
Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to careers@celsius.com.
The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Work arrangement
No