Assistant Manager, Experiential Branding & Communications

Role Purpose, Location Bangalore
We are looking for a conceptually strong, execution-oriented brand professional who can develop ideas, create content, manage senior stakeholders and independently drive assigned brand initiatives from brief to completion.
Working directly with the Senior Manager, Experiential & Strategic Brand, the person will independently own small and medium projects while supporting complex and high-visibility initiatives.
Key Responsibilities
Develop concepts, narratives and experience journeys for client visits, leadership events, corporate and employee events, workplace branding, environmental branding and brand activations.
Create experience and campaign concepts, corporate advertising copy, video scripts, storyboards, employee success stories, event themes, taglines, client-visit narratives and workplace-branding content.
Convert ambiguous briefs into clear creative routes covering the central idea, audience journey, messaging, touchpoints and execution approach.
Respectfully challenge ineffective briefs and recommend stronger, practical alternatives.
Independently manage assigned projects from scope and planning through stakeholder reviews, approvals, production, implementation and closure.
Manage senior stakeholders and cross-functional partners, presenting recommendations clearly and driving timely decisions.
Brief and coordinate creative agencies, event partners, production houses, printers, fabricators and other vendors.
Manage cost comparisons, procurement coordination, production reviews, site recces, rehearsals, event-day execution, invoices, trackers and status reporting.
Ensure concepts, content and final outputs meet brand, quality, accuracy, feasibility, budget and timeline requirements.
Support occasional award submissions, brand research, benchmarking, presentation narratives, Brand Store and merchandise-related experiences.
Use feedback, business knowledge and approved AI tools to continuously improve creative quality and delivery efficiency.
Experience and Qualifications
Three to five years of relevant experience in experiential branding, workplace branding, brand activations, events, employee storytelling or related work.
Experience in an experiential or integrated agency, in-house corporate brand team, corporate events agency, or creative or advertising agency.
Bachelor’s degree in any discipline.
Strong written and spoken English.
Portfolio or relevant work samples are mandatory.
Healthcare or B2B experience is not required.
Mandatory Capabilities
Experiential branding and original concept development
Strong content writing, editing and storyboarding
Workplace and environmental branding
Employee storytelling
Senior stakeholder management
Agency and vendor management
Procurement coordination
End-to-end project ownership
Ability to balance creativity with feasibility, cost and timelines
Creative thinking, ownership, attention to detail, clear communication and practical problem-solving
Preferred Capabilities
Event production and on-ground execution
Corporate advertising
PowerPoint, Excel and project-tracking tools
Microsoft Copilot or other approved generative AI tools
Global or cross-cultural stakeholder exposure
Brand governance, budget management, print and fabrication knowledge
Candidates with exceptional conceptual ability, writing strength and learning agility may be considered even if hands-on production experience is limited.
Portfolio Expectations
The portfolio should demonstrate relevant concept development, content and experiential-branding work. Candidates must clearly explain the original brief, personal contribution, central concept, content developed, execution role and outcome.
Working Expectations
Occasional travel within India
Occasional early-morning, evening or weekend support for business-critical events and client visits
Increasing project-budget ownership based on demonstrated capability

Work arrangement
No