Senior Manager, Customer & Experiential Marketing

Jasper is the marketing agents platform, built to help enterprises orchestrate AI agents that execute marketing work at scale. Purpose-built for marketing teams, Jasper enables faster, more consistent execution across campaigns, personalization, localization, and compliance—while maintaining enterprise-grade control and governance.
Jasper is trusted by hundreds of enterprises worldwide, including Prudential, Cushman & Wakefield, and nearly 20% of the Fortune 500. Founded in 2021, Jasper has team members across the U.S., Australia, and France.
ABOUT THE ROLE
Jasper is standing up a dedicated Advocacy & Experience Marketing team to own the full arc of customer engagement — pre-sale through post-sale. The thesis is simple: turn prospects into customers, and customers into advocates. In a market where every vendor claims the same things, the customer's voice is the differentiated asset, and this role owns it.
As Senior Manager, Customer & Experiential Marketing, you'll own Jasper's customer story and social-proof engine end to end — sourcing, approvals, production, publication, and the reference bench that Sales and Customer Success pull from every day. You'll co-create content with the enterprise marketers who actually use Jasper, and you'll be the driving force behind our Customer Advisory Boards: six in-person programs a year where practitioners and executives from our largest accounts shape their own playbooks and ours.
You'll carry the post-sale half of the team's scorecard, with behavior change inside strategic accounts as the north star — the leading indicator that shows up 60–90 days before renewal outcomes do. The operating principle for the team is that logistics go to vendors, agencies, and AI: venue sourcing, production, video, design, and first-draft story writing. Your time goes to program design, customer relationships, narrative judgment, and measurement.
This fully remote role reports to the Senior Director, Customer Evangelism & Community-Led Growth and is open to candidates located anywhere in the continental US. Expect approximately 20–25% travel for CABs, customer on-sites, dinners, and industry moments.
WHAT YOU WILL DO AT JASPER
Own the proof engine end to end
- Run the customer story pipeline from sourcing through legal and brand approval to publication, delivering four published stories per quarter and a growing bench of net-new referenceable accounts.
- Own the reference database and the process behind it, so Sales and CS always know which customer can speak to which use case, industry, and outcome.
- Recruit, brief, and prepare customers for analyst evaluations, third-party research, and press. The Forrester Wave™ for Content Creation and Optimization Solutions is the immediate instance.
- Use AI to compress the production cycle — first drafts, transcript synthesis, asset variants — and spend your judgment on narrative, accuracy, and business outcome.
Co-create content with customers
- Own the byline, webinar, podcast, and joint-session calendar with customers, built around a small number of durable themes for enterprise marketing practitioners: AI search discoverability, brand voice in the AI era, structuring the AI-powered marketing team, and moving from AI experiments to governed production.
- Partner with Content & Comms — and the content agency bench that engages through them — to get co-created work produced and published on schedule.
- Supply customer insight, story raw material, and program requirements to the team that owns our community hub and self-paced learning.
Drive the Customer Advisory Board programs & Post-Sale Customer Onsites
- Drive four User CABs and two Executive CABs a year in partnership with the Senior Director: session design, run-of-show, customer speaker recruitment and prep, content, and post-event story and asset capture.
- Program for a room of 30–40 practitioners from our Top 100 and strategic accounts at roughly a 2:1 customer-to-Jasper ratio, with Product Marketing and Product contributing sessions rather than pitches.
- Drive programming for customer onsite workshops as needed in partnership with Jasper’s Customer Success Team
- Own content development for the surrounding experiential layer — trends dinners, customer webinars, onsite sessions — in partnership with the Manager, Experiential & Account-Based Marketing.
Deploy proof into demand
- Own how proof assets and referenceable champions get deployed across pre-sale and post-sale programs: onsites, dinners, industry moments, and the enterprise sales motion.
- Hold the cross-pollination standard — every experiential moment carries at least one customer voice into a prospect conversation, or one late-stage prospect into a customer moment — and design it into the run-of-show rather than leaving it to chance.
- Work as one team with CS and our Forward Deployed Engineers and Managers to find the accounts where something notable is happening before it becomes a renewal conversation.
Measure behavior change
- Measure positive product behavior change among program attendees at 90 days, plus usage deltas pre- and post-engagement.
- Report quarterly on Top 100 coverage and stakeholder depth, GRR against matched untouched cohorts, expansion and services pipeline sourced, and advocacy conversion.
- Partner with Marketing Ops and RevOps to make the scorecard reportable rather than anecdotal, and own the definitions on the advocacy side.
WHAT YOU WILL BRING TO JASPER
- 8-12 years in customer marketing, advocacy, content marketing, or communications at a B2B SaaS company, with meaningful time spent on enterprise accounts.
- A portfolio of published customer stories you sourced and shepherded through enterprise legal, brand, and comms approval — you know why stories stall and how to unstick them.
- Experience running or co-driving a high-touch, executive-level in-person program: advisory board, customer council, summit, or equivalent.
- Strong writing and editorial instincts. You can interview a practitioner, find the story inside a vague success metric, brief an agency, and make a mediocre draft good.
- Comfort with senior stakeholders on both sides — CMO-level customers and Jasper executives — and the judgment to know what to bring to whom.
- An AI-forward operating style. You already use AI to remove production work from your plate, and you have a point of view on where it helps and where it doesn't.
- Measurement fluency: you can hold your own on cohort comparisons, usage data, and attribution with Marketing Ops, and you'd rather manage to a leading indicator than a vanity number.
- Cross-functional credibility with Sales and Customer Success. This role has no authority over the accounts it needs, so influence is the job.
- Willingness to travel roughly 20–25%, concentrated around CABs, on-sites, and industry moments.
- Nice to have: analyst relations experience, and familiarity with the martech or AI category.
WHY YOU'LL LOVE IT HERE
- You'll own the credibility layer of a category-defining company — the asset product marketing can't manufacture on its own.
- You'll build a program from charter to first scorecard, not inherit someone else's.
- You'll spend real time with senior marketers at some of the most sophisticated brands in the world, on their AI transformation.
- You'll work on a team that pushes logistics to vendors and AI so the humans can do strategic work.
COMPENSATION RANGE
At Jasper, we believe in pay transparency and are committed to providing our employees and candidates with access to information about our compensation practices. The expected base salary range offered for this role is $160,500-$194,500. Compensation may vary based on relevant experience, skills, competencies, and certifications.
BENEFITS & PERKS
- Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families
- 401(k) program with up to 2% company matching
- Equity grant participation
- Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work
- FlexWellness program ($1,800 annually) to help support your personal health goals
- Generous budget for home office set up
- $1,500 annual learning and development stipend
- 16 weeks of paid parental leave
Our goal is to be a diverse workforce that is representative at all job levels as we know the more inclusive we are, the better our product will be. We are committed to celebrating and supporting our differences and that diversity is essential to innovation and makes us better able to serve our customers. We hire people of all levels and backgrounds who are excited to learn and develop their skills.
We are an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws.
By submitting this application, you acknowledge that you have reviewed and agree to Jasper's CCPA Notice to Candidates, available at legal.jasper.ai/#ccpa http://legal.jasper.ai/#ccpa.

Employment type
FullTime

Work arrangement
Yes