Social Media Content Strategist

Social Media Manager / Content Strategist
Remote | Part-Time | Approximately 20 hours/week
About the Role
We are looking for an experienced Social Media Manager / Content Strategist to support a growing U.S.-based digital marketing and media company serving clients across a variety of industries.
The company provides a broad range of digital and creative services, including digital advertising, social media, web, content, and creative production. Because of this, the person in this role will work across multiple client accounts with different audiences, business models, and marketing goals.
This is not a posting-only or social media administrative role. We are looking for someone who can think strategically about content, independently generate strong ideas, and take ownership of the content planning and execution process.
Importantly, the ideal candidate should also have strong experience with Meta Ads and Google Ads and understand how organic content, paid advertising, messaging, and creative strategy work together to drive results.
What You'll Do
Develop and execute social media and content strategies across multiple client accounts.
Generate creative and relevant content ideas based on each client's audience, brand, and business objectives.
Build and manage content calendars and publishing schedules.
Write and refine social media copy, messaging, hooks, and content concepts.
Manage social media publishing and ongoing content execution.
Provide clear creative briefs and direction to designers and other creative team members.
Bring hands-on knowledge of Meta Ads and Google Ads to support digital advertising initiatives.
Contribute to ad concepts, messaging, offers, audiences, and creative approaches.
Understand how organic and paid content can work together to improve overall marketing performance.
Review content and advertising performance to identify opportunities for improvement.
Adapt strategies and messaging across different industries, audiences, and client needs.
Manage multiple client accounts and priorities simultaneously.
Communicate professionally with clients and internal team members.
Proactively identify opportunities and move projects forward without requiring constant direction.
What We're Looking For
Proven experience in social media management and content strategy.
Strong hands-on experience with Meta Ads and Google Ads.
Solid understanding of paid social, digital advertising, and performance marketing.
Strong ability to develop content strategies and generate ideas independently.
Experience managing multiple client accounts or brands simultaneously, ideally in an agency or multi-client environment.
Strong copywriting, storytelling, and content judgment.
Experience developing and managing content calendars.
Ability to translate strategy into clear creative direction for designers.
Strong organizational and project management skills.
Ability to quickly understand and adapt to different industries and audiences.
Professional client communication skills.
Fluent English, both written and spoken.
Highly self-managed and comfortable working independently in a remote environment.
Proactive, accountable, creative, and results-oriented.
The Ideal Candidate
You are someone who can look at a client's business, understand what they are trying to achieve, and independently determine what content should be created, why it should be created, and how it should be executed.
You are equally comfortable thinking about organic social content and understanding how creative, messaging, and strategy translate into Meta and Google advertising.
You enjoy working across different businesses rather than focusing on a single brand, can manage competing priorities, and don't need significant day-to-day supervision to keep projects moving.
Nice to Have
Previous experience in a digital marketing, advertising, or creative agency.
Experience supporting local or service-based businesses.
Experience using social media and advertising performance data to inform content decisions.
Experience collaborating with designers, video editors, photographers, or other creative professionals.

Work arrangement
Yes