Artist brand manager or marketing strategist

Job Title: Artist Brand Manager & Marketing Strategist
Location: India (Remote)
Industry: Punjabi Music & Entertainment
Employment Type: Full-Time / Long-Term Collaboration
Job Description
We are looking for an ambitious, intelligent, and highly motivated individual to work directly with an established Punjabi music artist "JERRY" to develop, manage, and expand his personal brand, public image, and overall market presence.
This is not a traditional social media management position. We are looking for someone who understands the business of building an artist's identity, maintaining public relevance, generating attention, and creating long-term influence within the music and entertainment industry.
The ideal candidate should be a strategic thinker who can independently develop marketing plans, identify opportunities, understand audience behaviour, and execute strategies that strengthen the artist's position in the industry.
Our primary focus is building the artist as a personality and brand, not just promoting music releases.
Key Responsibilities
1. Artist Branding & Image Management
Develop and maintain a strong, recognizable artist identity.
Create strategies to strengthen the artist's public image, personality, and reputation.
Identify opportunities to increase the artist's visibility and cultural relevance.
Build long-term strategies that position the artist as an influential personality beyond music.
2. Marketing Strategy & Campaign Management
Develop monthly and quarterly marketing strategies.
Plan and execute promotional campaigns for music releases and personal branding.
Identify marketing opportunities based on industry trends and audience behaviour.
Develop strategies to maintain public attention between music releases.
3. Social Media Growth & Digital Presence
Oversee the artist's overall social media strategy.
Monitor audience engagement, follower growth, and platform performance.
Develop strategies to improve organic reach and audience retention.
Maintain a consistent and engaging digital presence across platforms.
Identify emerging trends and opportunities for increased exposure.
4. Public Relations & Industry Networking
Identify opportunities for interviews, media coverage, and public appearances.
Develop relationships with influencers, media professionals, and industry contacts.
Explore brand collaborations, partnerships, and promotional opportunities.
Help strengthen the artist's professional network and industry positioning.
5. Brand Growth & Strategic Planning
Research successful artist branding and marketing strategies.
Analyze competitors, industry trends, and audience interests.
Present new ideas and growth opportunities regularly.
Track marketing performance and recommend improvements.
Take ownership of marketing initiatives from planning through execution.
Who We're Looking For
We are particularly interested in someone who:
Has a strong understanding of Punjabi music and entertainment culture.
Understands digital marketing, personal branding, and public relations.
Can think independently and bring fresh ideas to the table.
Is ambitious, proactive, and genuinely passionate about the entertainment industry.
Understands how to build public interest around an artist's personality.
Has excellent communication and organizational skills.
Is comfortable working directly with an artist and taking responsibility for results.
Wants to build a long-term career in artist branding and marketing.
Previous experience in artist management, entertainment marketing, or personal branding is preferred but not mandatory.
We value intelligence, ambition, creativity in strategic thinking, and the ability to deliver results over academic qualifications.
Important Note
We already have a dedicated team handling music production, audio, video editing, and other content production requirements.
This position is strictly focused on marketing strategy, artist branding, public relations, audience growth, and brand management.
We are looking for someone who can develop ideas, make strategic decisions, and ensure marketing initiatives are successfully executed.
What We Offer
Opportunity to work directly with an established Punjabi music artist.
Significant involvement in building and shaping the artist's public identity.
Freedom to introduce new strategies and ideas.
Long-term professional growth opportunities.
Potential to grow into a leadership position as the artist's brand expands.
Compensation based on experience, skills, and responsibilities.
How to Apply
Please submit your resume along with:
A brief introduction about yourself and your experience.
Any relevant experience in artist branding, marketing, or entertainment.
Three original ideas you would use to grow the public image and online presence of an established Punjabi music artist.
We are looking for someone who wants to build something meaningful, take ownership, and grow professionally alongside the artist.

Work arrangement
Yes