Social Media Strategist

Do you watch a TikTok twice, once to laugh and once to reverse-engineer why it worked? Is your saves folder deeper than Infinite Jest is long? Fan-TASTIC. ~Pourri (formerly Poo~Pourri) is hunting an experienced Social Media Strategist with an elevated sense of humor, a creatively strategic mind, and real taste. The twist: you own two sets of channels, ours and our founder's, and you run them as one strategy.
About Us
In 2007, Suzy Bátiz created Poo~Pourri, a natural, effective solution to a universal problem: sh*t happens... and it stinks. Since then, Poo~Pourri has grown into ~Pourri, reflecting a broader vision and expanding portfolio of products designed to help people live more freely and confidently. We're a team of fast-paced rule-breakers on a mission to find new paths to personal freedom. Our brand redefines how the world thinks and talks about taboos. In a world full of rules, playing it safe, and "that can't be done," ~Pourri doesn't subscribe to that crap. We dream differently. Want to come play with us?
About the role
We are looking for a Social Media Strategist who understands what makes people stop scrolling, engage, follow, share, and come back for more. This role will own the organic social strategy across both ~Pourri's brand channels and our founder's channels, developing a connected strategy that builds awareness, grows our audiences, increases engagement, and turns social into a meaningful driver for the business.
We're looking for someone who doesn't just consume social media. You study it. You understand why something worked, what made someone engage, how platforms and audiences behave differently, and how to turn those insights into a repeatable growth strategy.
You'll determine what we should be doing, where we should be doing it, why it matters, and how we'll measure whether it's working. This is a strategy-first position, but it isn't strategy from the sidelines. We're a small, entrepreneurial team, so you'll stay close to the work, collaborate directly with our content and creative partners, and be willing to jump in when needed.
What you'll own (aka the sh*t you'll run with)
Social Strategy & Growth
Develop and own the organic social strategy across ~Pourri and our founder's social channels.
Build strategies specifically designed to increase followers, engagement, reach, and brand awareness.
Determine the role of each platform, including TikTok, Instagram, YouTube/YouTube Shorts, Facebook, LinkedIn, Pinterest, and emerging channels.
Determine what content belongs where, what should cross over between brand and founder channels, and why.
Develop content pillars, recurring formats, series, and channel strategies that can scale.
Establish the appropriate posting cadence and broader content rhythm based on audience behavior and platform performance.
Identify opportunities to build greater connection between ~Pourri's brand ecosystem and our founder-led content.
Insights, Analytics & Optimization
Establish social KPIs and reporting that clearly show what's working, what's not, and what we're doing next.
Analyze follower growth, engagement, reach, audience behavior, content performance, and emerging patterns.
Develop an ongoing organic testing strategy across hooks, formats, captions, creative approaches, pacing, timing, topics, and content styles.
Translate performance data into actionable recommendations for the creative and content teams.
Understand why high-performing content works and use those learnings to inform future organic and paid content.
Identify consumer cohorts and audience segments from a social perspective and recommend strategies for reaching and engaging them.
Monitor competitive brands, creators, founders, cultural conversations, and emerging social behaviors to identify opportunities we can act on.
Platform Expertise & Innovation
Stay immersed in how social platforms are evolving, including algorithm changes, new features, emerging formats, and changing audience behavior.
Maintain relationships and stay in lockstep with platform and account representatives, including partners such as Meta.
Continually bring new ideas, opportunities, trends, tools, and platform learnings to the team.
Recognize the difference between a trend we should jump on and one we should leave alone.
Help ~Pourri move quickly when the internet presents an opportunity that authentically fits our brand.
Brand + Founder Strategy
Develop a connected social ecosystem for both ~Pourri and our founder while maintaining their distinct voices, audiences, and objectives.
Understand how a founder-led social presence can amplify the brand without simply duplicating brand content.
Help establish the voice, positioning, content pillars, and growth strategy for each channel.
Identify opportunities for founder content, podcast/episodic programming, brand content, and cultural moments to work together.
Protect what already works while pushing both the brand and founder channels forward.
Creative Direction & Collaboration
Translate social

Employment type
Full-Time

Work arrangement
No