Global Banking & Markets, Public, Integrated Marketing Generalist, Associate - New York

Your Impact
We are seeking a highly skilled marketing generalist to join our Global Banking & Markets FICC & Equities marketing team. This individual will work across a variety of projects and gain experience in multi-channel campaign execution, audience segmentation, content and collateral production, client event planning, marketing automation, and performance analytics.
Global Banking & Markets
Global Banking & Markets comprises our two market-leading franchises, Investment Banking and FICC and Equities.
Our Investment Banking business is built on a culture of enduring partnerships and a commitment to delivering exceptional execution, idea generation and client service. We have earned our position as the leader in global M&A and Financing by consistently mobilizing the power of Goldman Sachs in service of our clients, successfully executing the world’s most complex and consequential transactions. We work with corporations, pension funds, financial sponsors, sovereign wealth funds and governments. The expertise and judgment of our team, backed by an unparalleled global network of relationships, allows us to unlock opportunities for growth and transformation to deliver superior outcomes for the clients we serve.
Our FICC and Equities business brings the comprehensive reach and diverse capabilities of a global firm to bear for the world’s leading asset managers, hedge funds, banks and brokerages, pensions, endowments and foundations, and corporations and governments. Operating at the center of global financial markets, we combine out-of-consensus market insights, relentless proactivity, and a commitment to deliver unmatched execution with superior products and solutions built to drive performance and withstand volatility.
About Goldman Sachs Marketing
Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs comprises a global team of growth marketers, delivering value for the brand and the business. The organization consists of a number of COE functions in areas such as Brand, Media, and Marketing Strategy, as well as marketing leads for each of our revenue divisions. Together, this team collaborates to bring a unified, scalable, and consistent approach to marketing the brand and our business offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.
Within Global Marketing sits the Global Banking & Markets marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the division. Within FICC & Equities, the team works across the firm’s businesses, leading integrated marketing strategies across messaging, brand, content, social, paid media, client engagement, digital marketing, and marketing analytics.
Role Summary
The Marketing Generalist is a hands-on, execution-driven marketer responsible for planning,
producing, and measuring multi-channel campaigns and client events that drive engagement and support commercial objectives. Working at the intersection of Sales, business line stakeholders, and control functions, this role translates client priorities into targeted digital campaigns, audience segmentations, and executional assets — from email templates and sales collateral to social media content — while managing timelines, dependencies, and approval workflows across Legal, Compliance, and Brand to keep work on schedule and on standard.
Beyond day-to-day execution, the Marketing Generalist plays an analytical and strategic role: tracking campaign and event performance, distilling findings into actionable recommendations, and contributing competitive and audience research that informs annual marketing plans and channel strategy. The ideal candidate brings strong project management instincts, meticulous attention to detail, and a collaborative working style, with the ability to manage multiple concurrent initiatives end to end in a fast-paced, regulated environment.
Position Summary
Partner with Sales and business line stakeholders to understand client priorities, gather input on campaign and event needs, and ensure marketing deliverables align with commercial objectives.
Contribute to the development of annual marketing plans by providing campaign performance insights, competitive and audience research, and recommendations that inform channel and content strategy.
Execute multi-channel digital campaigns across email and social platforms to drive client engagement.
Build and maintain audience segmentations to support targeted campaign delivery.
Draft, design, and produce executional assets, including email templates, sales collateral, and social media content.
Manage project timelines, trackers, and deliverable calendars across concurrent campaigns and events, proactively flagging risks, dependencies, and approval bottlenecks to keep work on schedule.
Support the comprehensive planning, operational logistics, and execution of both in-person and virtual client events.
Coordinate content reviews across Legal, Compliance, Brand, and relevant business lines.
Track, measure, analyze and report on the impact of marketing campaigns and events using data analytics platforms, and summarize findings into actionable recommendations.
Qualifications:
3–6+ years of marketing experience spanning campaign execution, content production, and event support, preferably in a B2B, professional services, or financial services environment.
Hands-on experience building, testing, and deploying campaigns in an enterprise marketing automation platform, including audience selection, QA, deployment, and performance reporting.