After Sales Coach

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.
So what do you say? Are you ready to be part of something big?
The Training & Process Consultant delivers training programs that improve efficiency, customer satisfaction, and profitability. Additionally the role partners with service and parts leadership to assess current workflows to identify process improvements and additional focused training. This role blends hands-on in-store coaching with structured classroom and virtual training delivery, combining deep service and parts expertise with strong facilitation and leadership-development skills to drive measurable, sustainable results across multiple locations.
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Key Responsibilities
Conduct on-site and virtual assessments of service-lane workflow; work directly with Service Managers and Parts Managers to improve results through enhanced process execution and effective action-plan development.
Develop and deliver instructor-led, virtual, and e-learning training curricula for service advisors, technicians, parts counter staff, and managers. Assess associate performance through evaluations, role-plays, and simulations; provide constructive feedback to support continuous development.
Ensure alignment with manufacturer standards, certification programs, and incentive requirements.
Analyze store and market KPIs — including hours-per-RO, effective labor rate, parts gross profit %, CSI/SSI scores, and technician productivity to identify performance opportunities and measure training effectiveness.
Coach service managers and parts managers one-on-one on daily management routines, associate development, and performance accountability — helping them become stronger leaders, managers, and coaches.
Support the rollout and adoption of new technology platforms (e.g., digital MPI tools, online appointment scheduling, electronic parts catalogs) through change-management planning and end-user training.
Conduct process audits (e.g., service-write-up reviews) to ensure key operational procedures are followed; coach teams on corrective actions in real time.
Assign short videos on key topics depending on performance gaps.
Partner with Market leadership, L&D teams, and instructional designers to align training initiatives with business objectives.
Act as a subject-matter expert (SME) for training content design; conduct certifications and re-certifications for service and parts associates and managers.
Influence without authority — drive engagement and adoption of process improvements across the network.
Required Qualifications
5+ years of experience in automotive dealership fixed operations (service, parts, or body shop) in a management, training, or consulting capacity.
Demonstrated expertise with major DMS platforms (e.g., CDK Global, Reynolds & Reynolds, Tekion) and OEM service systems.
Proven track record of developing and delivering training programs — both in-person and virtual — that produced measurable KPI improvement.
Willingness to travel up to 50–75% to dealership locations; must reside in a market with company stores.
Preferred Qualifications
Certified Professional in Training Management (CPTM), ATD certification, or similar L&D credential.
Experience with digital retailing platforms and connected-vehicle service workflows.
Core Competencies
Change management & stakeholder engagement
Data analysis & KPI-driven decision-making
Cross-functional collaboration across dealership departments
Influence without authority & relationship building
Training logistics coordination
$0.00 - $0.00
Exciting Benefits and Perks Await You:
Competitive compensation and 401k matching
Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide
AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.