Creative Lead, Paid Social (Part-Time, Remote)

King Edward First is a digital marketing consultancy for founder-led small businesses. We grew up as a media-buying shop, and on most of our accounts the buying is no longer what limits the result. The creative is.
We are hiring one person to own that end, on Meta and TikTok.
What you would do
You would own the creative end to end. That starts with the client: understanding their business well enough to propose angles and a strategy, and presenting that thinking to them yourself. These are founders and owner-operators, not marketing departments.
From there you write the briefs, grounded in what actually performs on the platform rather than what presents well in a deck, and you get the work made. You source the freelancers, hold them to their deadlines, manage the budget, and act as the quality gate on what comes back, including calling the revisions.
Then you read the results. You will work directly with our media buyer, and you need to know enough about media buying to interpret what the numbers are telling you and iterate on the designs that are winning.
What we need you to bring
You do not need to be a designer or an editor by trade. You do need to source good freelancers, hold them accountable, and know quality when you see it. AI has made a lot of this easier, so we would expect you to handle light image editing yourself rather than sending it out.
Direct response experience. Our clients pay for leads and sales measured on cost per result, so the work that counts is ads with a CPA, CPL or ROAS attached to them. Brand and awareness work is a different muscle, and it is not the one we are short of.
Our clients are budget-conscious and unglamorous. Think three thousand dollar creative rounds, not eight-figure brands. If you need a big budget to do good work, we are the wrong shop.
One hard requirement
You need to be able to point us at a Meta or TikTok ad you produced or sourced: the brand name, roughly when it ran, and a link if you have one.
Terms
10 to 20 hours a week to start, at $70 to $100 an hour.
Remote, wherever you are, with meaningful overlap with US business hours. Our baseline is that you acknowledge a message within two to three hours during the working day, Eastern. That is acknowledgment, not turnaround: nobody expects you to drop a project to answer, and things come up, which is fine as long as we hear about them in advance rather than after. Clients feel silence more than they feel a delay.
We are hiring for a long-term relationship. As the client book grows this role grows, in hours and in scope.
Who this is not for
If you need someone to set your priorities, or to review your drafts before they go out, this is not the role. We are hiring to take creative off our plate, not to supervise it.
To apply
Apply here with your resume or profile, and answer the questions on the application. If your background looks like a fit, we will come back to you with a short next step, about 15 minutes of your time, that stands in for a first-round interview.

Work arrangement
Yes