Vice President of Product Marketing

Vice President of Product Marketing
About the Role
The Vice President of Product Marketing is responsible for defining and leading the company’s product marketing strategy, strengthening product positioning, and ensuring that products are effectively communicated to target audiences. This executive will work closely with Product, Marketing, Sales, Business Development, and executive leadership to connect product capabilities with customer needs and market opportunities.
The role oversees product messaging, market research, competitive intelligence, go-to-market planning, and product launch execution. The Vice President will establish effective marketing frameworks, develop a high-performing team, and ensure that product marketing initiatives support customer acquisition, engagement, revenue growth, and long-term market positioning.
The ideal candidate brings extensive professional experience with significant management and executive leadership experience, along with strong commercial judgment, customer insight, and the ability to translate product strategy into compelling market propositions and measurable business results.
What You’ll Do
Product Marketing Strategy
Develop and lead the product marketing strategy in alignment with company objectives, product priorities, and market opportunities.
Define target customer segments, value propositions, product positioning, and differentiation strategies.
Establish priorities and marketing plans that support product adoption, customer engagement, and business growth.
Evaluate market trends and customer needs to identify opportunities for new positioning and product development.
Product Positioning and Messaging
Establish clear, consistent messaging that communicates product value, functionality, and competitive advantages.
Develop product narratives, messaging frameworks, and supporting materials for different customer segments.
Collaborate with Product and Marketing teams to translate technical capabilities into accessible customer benefits.
Maintain consistency across marketing campaigns, sales materials, product communications, and customer-facing channels.
Go-to-Market Strategy and Product Launches
Lead go-to-market planning for new products, features, and major product enhancements.
Coordinate launch objectives, target audiences, messaging, channel strategies, and execution timelines.
Partner with Sales, Product, Marketing, and Business Development to ensure launch readiness.
Evaluate launch performance and use results to improve future product introductions and market adoption.
Market Research and Competitive Intelligence
Direct market research to understand customer expectations, purchasing behavior, and emerging industry trends.
Monitor competitors, market positioning, pricing approaches, and product offerings.
Translate research findings into actionable recommendations for product strategy and marketing priorities.
Establish feedback mechanisms that connect customer insights with product and commercial decision-making.
Customer Segmentation and Demand Generation
Define customer segments and develop marketing approaches tailored to their needs and decision-making processes.
Partner with demand generation and growth teams to improve lead quality, conversion, and customer acquisition.
Develop product marketing initiatives that strengthen customer engagement, retention, and expansion opportunities.
Ensure marketing programs communicate relevant value propositions throughout the customer journey.
Sales Enablement and Cross-Functional Collaboration
Equip Sales and Business Development teams with product presentations, competitive insights, positioning guides, and supporting materials.
Collaborate with Product teams to align roadmap priorities with customer needs and market feedback.
Work with Marketing, Customer Success, and other functions to deliver a consistent customer experience.
Establish clear processes for sharing market intelligence, launch updates, and customer feedback across teams.
Team Leadership and Performance Management
Build, lead, and develop a high-performing product marketing organization.
Define team responsibilities, operating processes, performance standards, and development priorities.
Establish key performance indicators (KPIs) to evaluate marketing effectiveness, product adoption, and commercial impact.
Manage marketing resources and budgets while maintaining accountability for business outcomes.
Qualifications
Extensive professional experience in product marketing, product management, marketing strategy, go-to-market leadership, or a related function, with significant management and executive leadership experience.
Proven ability to develop and execute product marketing strategies that support market positioning, customer acquisition, and business growth.
Demonstrated success defining product positioning, value propositions, messaging frameworks, and competitive differentiation.
Strong understanding of go-to-market planning, product launches, market segmentation, and demand generation.
Experience conducting market research, analyzing competitive landscapes, and translating customer insights into actionable strategies.
Proven ability to build, lead, and develop high-performing marketing teams.
Strong analytical skills and experience using performance metrics to evaluate campaign effectiveness, product adoption, and commercial results.
Demonstrated ability to collaborate with Product, Sales, Marketing, Business Development, and executive leadership.
Excellent communication, presentation, storytelling, and stakeholder management skills.
Strong business judgment and the ability to make independent decisions in dynamic market environments.
Experience establishing marketing processes, performance frameworks, and scalable operating practices.
Ability to balance strategic leadership with hands-on execution and accountability for measurable outcomes.
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred; an advanced degree is a plus.
Why Join Us
Strategic Influence: Shape product positioning and market strategy while working closely with executive leadership.
Market Impact: Help translate product capabilities into compelling customer value and competitive differentiation.
Leadership Opportunity: Build and develop a product marketing team with meaningful strategic responsibility.
Cross-Functional Collaboration: Work across Product, Sales, Marketing, and Business Development to influence business priorities.
Growth Potential: Establish scalable product marketing capabilities that support customer adoption and long-term business growth.
Compensation Range
Base Salary: To be determined based on experience, qualifications, location, and overall compensation structure.
Additional compensation may include performance-based annual incentives, executive bonus opportunities, and/or equity-based compensation, depending on the overall compensation structure.
Benefits
Healthcare Plans: Medical, Dental & Vision Insurance
Retirement Plan: 401(k)
Paid Time Off (PTO)
Professional Training & Development
Leadership Development Opportunities
Wellness Resources

Work arrangement
Yes